Challenge

Finca Impact Finance, with 12 subsidiaries across Africa, Europe, and Asia, faces challenges in aligning subsidiaries with cohesive digital marketing strategies, improving campaign performance, and understanding media plans across diverse cultures.

Solution

We guide each subsidiary in successfully launching campaigns and establishing an ecosystem designed to deliver results aligned with optimized media plans. Collaborating on budget allocation, we ensure the most effective use of resources while customizing graphic designs and copy to align with each subsidiary’s culture. Our strategic approach results in higher quality leads across Meta, Google Ads, WhatsApp, and Yandex, through campaigns focused on awareness, traffic, and lead generation.

Result

Finca Impact Finance is seeing significant improvement in its digital presence. Website performance is increasing, and a unified social media strategy is generating more awareness and lead generation. Subsidiaries are becoming proficient in digital marketing, achieving better results, and the successful collaboration continues to expand Finca’s digital influence.

Challenge

Our client, a global technology company, sought to execute an account-based marketing (ABM) campaign to target decision-makers in 12 geo locations across Europe, the UK, and Australia. Their goal was to drive high-quality traffic to their website, focusing on key industries. The challenge was to create personalized, multi-region campaigns that resonated locally while maintaining a unified global strategy.

Solution

We implemented a tailored strategy using Google DV360, combining display and video campaigns focused on driving web traffic. The campaigns were designed to reach high-value accounts, utilizing targeted messaging for each geo location. With the flexibility of Google DV360, we created custom audiences for each region, fine-tuned ad placements, and optimized bidding strategies to ensure cost-effective reach.

Result

The campaign successfully delivered significant website traffic from the targeted accounts across all 12 geo locations. We achieved a 35% increase in web traffic, with a 20% boost in conversions from the targeted industries. The use of personalized messaging and geo-specific targeting resulted in higher engagement, with an average click-through rate (CTR) of 0.45%, surpassing industry benchmarks.