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Fractured Noir | Semrush Agency Partner
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Fractured Noir

Fractured Noir

Break Through The Void of Marketing Noise
n/a

Dallas, Texas, United States

1-9

2024

Fractured Noir is a transformative marketing consultancy dedicated to empowering startups and black-owned businesses. With expertise in content marketing, SEO, paid media, and product marketing, we specialize in crafting custom solution plans to propel businesses forward.

As a fast and nimble partner, Fractured Noir offers personalized support tailored to each client's evolving needs. We are not an agency, we provide the flexibility of a fractional marketing partner, guiding businesses through every stage of their marketing journey. We are your partner in your success!

Key Services:

- Content Marketing: Compelling narratives that resonate with your audience.

- SEO: Elevating your online presence.

- Paid Media: Strategic advertising for real results.

- Product Marketing: Impactful campaigns that bring products to life.

- Go-to-Market Planning: Expert guidance for launching and growing your business.

Why Choose Fractured Noir?

- Dedicated Partnership: Personalized partnership tailored to your needs.

- Expertise: Proven track record in content marketing, SEO, paid media, and product marketing.

- Flexibility: Agile and responsive, adapting to your evolving needs.

Fractured Noir is your trusted partner for navigating the ever-changing marketing landscape and achieving your business goals. With our expertise and dedication, you can trust that OUR marketing journey is in capable hands. Contact us today to learn how we can make your business our priority.

Budget per project
Any
Project duration
  • Any
Geographic focus
  • South Africa
  • United States
  • United Kingdom
Languages
  • English
Success stories

Challenge

new music streaming service looking to become infamous as an agent of discovery by invigorating the niche underground music segment consisting of SoundCloud and unsigned musicians.

Solution

An agile content-focused search media strategy was crafted (for paid and organic) and executed upon to quickly establish consumer authority along-side contextually relevant content consumed by the underground music market. We paired this with IBM Watson AI powered display campaign to additionally establish brand recognition utilizing highly specific, privacy safe and verified targeting.

Result

Established a 10% average engagement rate across all digital content within 3 months of product launch resulting in over 50K app downloads throughout the campaign.

Challenge

A start-up functioning advocacy group needed to grow their consumer digital demand generation with the smallest budget in the past five years.

Solution

Developed a national omni-channel digital media plan with a focus on driving consideration. This was accomplished by first optimizing web content to more conversion focused actions and increasing our existing click conversion rate to benchmark. From there, media was integrated based on a back-wards funnel approach to build traffic volume while maintaining benchmark conversion rates. Tactics included: Paid Search, SEO, Paid Social, Influencer Marketing, and Affiliate Marketing.

Result

An astonishing 450% increase in YoY conversions on the website (highest recorded , and 15% reduction in the cost-per-acquisition (CPA).

Challenge

A wellness eCommerce start-up looking to super-charge their local footprint while setting the foundation for a scaled national approach.

Solution

Developed a mixed based positioning strategy in order to integrate within the local market’s consumption trends. From there, leveraged UGC and transparency-focused copy throughout paid social media and SEO to drive eCommerce sales on Amazon. Also conducted consumer research to determine where to scale shipping service area by analyzing geographical sales patterns.

Result

Generated over $400K USD in gross sales in the first 6 months since product launch with a 750% increase to sales velocity, 250% increase in conversion rate, and 400% increase in customer lifetime value.

Our clients
Dallas, Texas, United States agency Fractured Noir helped Delta Airlines grow their business with SEO and digital marketing
Dallas, Texas, United States agency Fractured Noir helped E. & J. Gallo Winery grow their business with SEO and digital marketing
Dallas, Texas, United States agency Fractured Noir helped ExxonMobil grow their business with SEO and digital marketing
Dallas, Texas, United States agency Fractured Noir helped Edgewell grow their business with SEO and digital marketing

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