When creating a digital marketing strategy, it's best to keep the latest statistics in mind. Because it can help you:

• Make data-driven decisions 
• Allocate resources effectively across digital channels
• Stay ahead of the competition

In this article, we’ve curated the most important digital marketing statistics right now. 

Let’s dive in.

General Digital Marketing Statistics

Here are some of the broader digital marketing industry statistics:

1. The global digital advertising and marketing market will reach $1.5 trillion by 2030. Compared to $671.6 billion in 2023. (Research and Markets, 2024)
2. Only 17% of organizations clearly define their digital marketing strategies (Smart Insights, 2024)
3. About half of marketing decisions are guided by marketing analytics. And many companies are held back by insufficient data management practices. (Gartner, 2022)
4. Over 99% of shoppers do online research at least sometimes before purchasing. Which proves that having a strong digital marketing presence is key to reaching potential customers. (Power Reviews, 2023)
5. Around 97% of consumers read online reviews when browsing for local businesses. Of these, 33% always read reviews, 42% do so regularly, and 22% do occasionally. (BrightLocal, 2024)
6. Over 70% of consumers expect personalized interactions from companies. And 76% become frustrated when these expectations aren't met. (McKinsey & Company, 2021)
7. Nearly 80% of marketing executives saw increased return on investment (ROI) after integrating AI tools into their workflows. This shows the strong impact of AI on marketing effectiveness. (BrightBid, 2023)
8. Nearly 70% of marketers say they think adopting marketing automation is critical to acquiring and retaining customers (Mailchimp, 2023)

Key Takeaways

These statistics underscore the industry's evolution. And the difficulties organizations face regarding data.

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Search Engine Optimization Statistics

Here are some key statistics for digital marketing via search engine optimization (SEO):

9. Google has about 95% of the worldwide mobile search engine market share (StatCounter, 2024)
10. Google processes approximately 22 billion searches every day. That's around 255,600 searches per second. (Exploding Topics, 2024)
11. The top-ranking search result has an average click-through rate (CTR) of 9.28%. The second and third positions have 5.82% and 3.11% CTRs, respectively. (Aslib Journal of Information Management, 2024)
12. The top organic search result has a CTR that’s 19 times higher than the top paid result. This highlights the importance of organic ranking for attracting traffic. (First Page Sage, 2024)
13. Text relevance is the most influential content-related ranking factor. And is higher than other factors like keyword coverage. (Semrush, 2024)

14. Featured snippets appear in approximately 4.5% of all top 20 search results on desktop. And about 3.6% on mobile. (Semrush Sensor, 2024)
15. More than 92% of domains that rank in the top 100 have at least one backlink (Semrush, 2023)
16. Over 50% of qualified sites without backlinks never reach the first page (Semrush, 2023)
17. It takes an average of about three months to see backlinks’ impact on search rankings (Authority Hacker, 2024)
18. Titles with positive sentiment have a 4.1% higher CTR than those with negative sentiment (Backlinko, 2023)
19. URLs that include keywords similar to users’ searches have a 45% higher CTR than URLs that don't have similar keywords (Backlinko, 2023)
20. Around 65% of businesses report an improvement in SEO performance when using AI-generated content (Semrush, 2024)

Further reading: Top 106 SEO Statistics

Key Takeaways

These statistics highlight what it takes to rank higher in search results. And show the importance of establishing a solid SEO foundation.

A good first step is to conduct a technical SEO audit of your website using Semrush's Site Audit tool.

Open the tool, enter your domain, and configure it to set up your first crawl. 

Once done, check your report and make improvements based on the suggestions.

Content Marketing Statistics

Here are some important content marketing statistics:

21. Nearly half (46%) of B2B marketers who know what their content marketing budget is expect it to increase in 2025 compared to 2024. Only 8% expect a decrease. (Content Marketing Institute, 2024)
22. In 2023, 58% of B2B marketers said content marketing boosted sales that year—up from 42% the year before (Content Marketing Institute, 2024)
23. Over 26% of marketers cite generating leads as their biggest content marketing challenge. And about 21% say measuring ROI is the biggest challenge. (Siege Media, 2024)
24. Businesses spending $4,000 or more per blog post are 2.6 times more likely to report their content strategy as "very successful" compared to those spending $0-$500 per post (Siege Media, 2024)
25. Nearly 90% of customers are hoping to see more videos from brands (Wyzowl, 2023)
26. The portion of businesses creating interactive content creation went from 36.1% in 2023 to 62.3% in 2024 (Siege Media, 2024)
27. Over 80% of people have been persuaded to buy a product or service by watching a video (Wyzowl, 2023)
28. Visitors who interact with user-generated content convert at a 102.4% higher rate compared to average (Power Reviews, 2022)
29. A solid 90% of marketers say video marketing has delivered a good ROI. And 87% of video marketers say video has directly increased their sales. (Wyzowl, 2023)
30. Over 60% of businesses use paid channels to boost their content distribution efforts (Semrush, 2023)
31. Almost 70% of small business owners and marketers use AI for content marketing or SEO (Semrush, 2024)
32. Almost half of marketers and business owners use AI to create content marketing strategies (Semrush, 2024)
33. Nearly 70% of business owners and marketers report that using AI for content marketing and SEO leads to a higher ROI (Semrush, 2024)
34. Around 65% of business owners and marketers report their AI-generated content ranks in search engines within two months or less (Semrush, 2024)

Key Takeaways

These statistics highlight the increasing use of AI for content creation and strategy. Proving that marketers are exploring new tools to improve efficiency and effectiveness.

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Social Media Marketing Statistics

Here are some key social media marketing statistics:

35. There are 5.17 billion social media users around the world (Statista, 2024)
36. Facebook is the most popular social media platform, with over 3 billion monthly active users (MAU). It’s followed by YouTube (2.5 billion MAU), Instagram (2 billion MAU), WhatsApp (2 billion MAU), and TikTok (1.6 billion MAU). (Statista, 2024)
37. Over 40% of consumers use social media to find products. But only 14% make purchases through these platforms. (Pymnts, 2023)
38. More than half of marketers and business owners use social media to promote content (Semrush, 2023)

39. YouTube leads social media ROI, with 25% of social media marketers rating it as their top-performing channel. Followed by Facebook (22%), Instagram (21%), and TikTok (14%). (HubSpot, 2024)
40. Over 35% of social media marketers say short-form video offers the highest ROI of any social content format (HubSpot, 2024)
41. YouTube, Instagram, and Facebook are the top platforms for brand engagement on social—23% of respondents say YouTube, 23% say Instagram, and 22% say Facebook. (HubSpot, 2024)
42. TikTok is the top influencer marketing channel and is used by 69% of brands. That puts it ahead of Instagram (47% of brands), YouTube (33% of brands), and Facebook (28% of brands). (Influencer Marketing Hub, 2024)
43. Women make up 69.4% of Pinterest's user base (Statista, 2024)
44. More than 55% of influencer campaigns are created specifically to result in user-generated content. Driving sales is the main goal for only 23% of these campaigns. (Influencer Marketing Hub, 2024)
45. Nearly 25% of social media marketers report funny content has yielded the highest ROI. And 94% rate memes as having an average or high ROI. (HubSpot, 2024)

Key Takeaways

These statistics reveal the importance of having a strong, consistent presence across multiple social media platforms.

Each platform offers unique opportunities for brand engagement and content promotion.

Use Semrush’s Social Poster to draft, schedule, and publish content easily across multiple platforms.

Further reading: The Ultimate Guide To Social Media Marketing: Strategies & Tips

Ecommerce Marketing Statistics

Here are some key ecommerce marketing statistics:

46. Global retail ecommerce sales reached $5.78 trillion in 2023. That number is expected to cross the $8 trillion mark by 2027. (Statista, 2024)
47. The worldwide mobile commerce market is expected to reach $3.4 trillion by 2027 (Statista, 2023)
48. Smartphones account for 77% of retail website visits worldwide (Statista, 2024)
49. Gobally, social commerce revenue hit $571 billion in 2023. It's projected to surpass $1 trillion by 2028. (Statista, 2024)
50. The average ecommerce conversion rate is just over 1.5%. The general apparel sector has the highest CTR at 2%. (Statista, 2024)
51. The average global ecommerce cart abandonment rate is 70.19% (Statista, 2024)

Key Takeaways

These statistics highlight the rapid growth of ecommerce. But this growth doesn't automatically translate to success.

To thrive, focus on optimizing your pages for conversion.

You can easily create high-converting landing pages using Landing Page Builder. Which offers customizable templates, a user-friendly drag-and-drop editor, and much more.

Email Marketing Statistics

Here are some key email marketing statistics:

52. Daily emails sent and received worldwide reached 347.3 billion in 2023. This is expected to increase to 392.5 billion by 2026. (Statista, 2023)
53. The global email marketing market is projected to reach $17.9 billion by 2027, growing at a compound annual growth rate of 13.3% (Statista, 2024)
54. Over 40% of marketers say email is their most effective marketing channel. It’s ahead of social media, paid ads, and organic search. (Litmus, 2023)
55. Over 42% of B2B marketers say individual emails deliver the best results as a distribution channel (Content Marketing Institute, 2024)
56. Over 75% of consumers in the U.S. prefer email for receiving ecommerce coupons. Compared to 31% for SMS and 17% for social media. (ActiveCampaign, 2023)
57. The average open rate for email campaigns across industries is about 33%. And the average click rate is about 2%. (Constant Contact, 2024)
58. The average email campaign conversion rate was 0.7% in 2023. For comparison, it was 0.8% in 2022. (Omnisend, 2024)
59. Automated emails account for only 2% of total email sends but generate 41% of all email-based orders in 2023 (Omnisend, 2024)
60. Nearly 60% of marketers cite automation as their most widely used email marketing tactic (Ascend2, 2024)

Key Takeaways

Email marketing can deliver strong results.

To maximize your email marketing efficiency and ROI, automate targeted messages, create personalized email content, and conduct A/B tests regularly.

Further reading: How to Win People Over with Compelling Email Content

Mobile Marketing Statistics

Here are some key mobile marketing statistics:

61. Mobile devices accounted for about 55% of global website traffic in 2023 (Statista, 2023)
62. The global mobile marketing market is projected to grow at a compound annual growth rate of about 24% from 2024 to 2030 (Grand View Research, 2024)
63. More than 60% of consumers say messaging is their favorite way to engage with brands online. And 78% have used messaging platforms to connect with businesses. (Spectrm, 2023)
64. Nearly 80% of consumers have opted in to receive texts from businesses, up from 71% in 2023 (SimpleTexting, 2024)
65. Around 40% of businesses use SMS marketing for customer satisfaction surveys. Other popular uses include customer service (39%), appointment reminders (34%), and promotional discounts (27%). (SimpleTexting, 2024)
66. Automated SMS messages have a 9.4% click rate and a 0.28% conversion rate. They outperform campaign SMS messages, which have a 7.6% click rate and a 0.13% conversion rate. (Omnisend, 2023)
67. Around 40% of marketers plan to incorporate AI in their SMS strategies for personalization and automation (SimpleTexting, 2024)
68. Mobile traffic has lower conversion rates compared to desktop. Direct traffic on mobile converts at 2.23%, while on desktop it converts at 4.08%. (Contentsquare, 2023)

Key Takeaways

Lower conversions on mobile compared to desktop suggest there’s untapped potential. So, prioritize creating a seamless mobile experience. 

Start by auditing your website to ensure it's mobile-friendly using the Site Audit tool.

Follow these configuration instructions to get started. And set the user agent in the crawler settings to "SiteAuditBot-Mobile." 

Once the audit is done, go to the "Issues" tab and search "mobile" to find mobile-focused issues.

Advertising Statistics

Here are some key online advertising statistics:

69. Global search advertising spending is expected to reach nearly $261 billion worldwide by 2028 (Statista, 2024)
70. Social media ad spending is projected to reach $255.8 billion by 2028 (Statista, 2024)
71. Businesses earn $8 in profit through Google Search and Ads for every $1 spent on Google Ads (Google, 2023)
72. The median CTR for Google Ads across all industries is 3.8% (Databox, 2023)
73. The median Google Ads conversion rate across all industries is 3.42%. Construction leads with a 6.15% conversion rate. (Databox, 2023)
74. The median CTR for Facebook Ads across all industries is 1.63% (Databox, 2023)
75. Social media ads have an average CTR of 0.98% (Statista, 2023)

Key Takeaways

Google Ads' higher CTR suggests it's a good starting point for your paid ad campaigns.

To create high-converting search ads, study your competitors' ad copy using Semrush's Advertising Research tool.

Go to the "Ads Copies" tab to analyze their ad headlines, descriptions, calls to action, and the keywords they're targeting. 

Also visit the landing pages they're directing paid traffic to—to understand what messaging may convert visitors into customers.

Use Digital Marketing Statistics to Inform Your Strategy

These digital marketing statistics highlight what it takes to perform well across SEO, content marketing, social media, and more.

But to truly stay competitive, you need the right tools.

With Semrush, you can:

• Better understand your market
• Look into your competitors' strategies
• Gain more insights into your own campaigns

Start your free trial today.