What Is an Infographic?

An infographic is a visual representation of data or information. Infographics use text, images, charts, and graphics to capture attention and improve understanding of the topic.

You can usually find infographics in blog articles and social media posts. Marketers use these creative and informational graphics to spice up content and present information in a more easy-to-understand format.

Here’s an example of an infographic on how to improve content:

If your infographic is high quality and offers value, other websites and blogs are more likely to use it and link back to it. Providing valuable backlinks to enhance your SEO.

5 ‘Step-By-Step’ Infographic Examples

Here are five examples of infographics that tell readers and viewers how to get something done.

1. Your Path to Surround Sound SEO by Semrush

One way to tell readers how to do something is by giving them a roadmap.

Like in this infographic found in The Marketer’s Roadmap to Surround Sound SEO:

This infographic works because it’s a part of a larger article. And gives readers a preview of what’s to come.

2. 9 Steps to Brand Awareness Strategy by Brand24

Another way is to break down the process of doing something into manageable steps.

This infographic on building brand awareness is an example of how to do that:

It’s effective because it combines concise text and simple visuals. And each step is explained briefly. Providing valuable insights and actionable advice without overwhelming the reader.

3. 4 Steps to Check Brand Name Availability by Poll the People

You can also create a straightforward but visually appealing guide. With an easy-to-follow, linear structure.

Like this infographic by Poll the People on choosing a brand name:

The visuals in this infographic are simple but effective. Each step has its own icon, making it easier for readers to remember the concept.

4. How to Write Website Content by Semrush Marketplace

And finally, another great way to tell readers and viewers how to get something done is to pair it with a post.

Like this infographic on how to write website content:

It gives readers detailed information and best practices in concise, bite-sized chunks that are grouped into main topics and before going into steps.

5 Best ‘Process’ Infographic Examples

Here are five infographics that tell readers and viewers how something works.

1. How Semrush Turns Traffic Data Into Traffic Intelligence by Semrush

The infographic below explains how Semrush collects data in simple and easy-to-follow steps.

This infographic is effective because it simplifies a complex process into easy steps. And uses simple language, icons, and bullet points to further explain each step.

That way, readers understand the Semrush process in a single glance.

2. Agile Market Research Process by Semrush

This infographic on agile market research, found in our market research guide, highlights the iterative process of agile research with its clean, cyclical design:

Rather than explain that agile market research is cyclical, we used an illustration to really drive home the point.

3. How a Press Release Works by Prowly

This infographic by Prowly explains the steps involved in creating a press release:

The visuals are simple and effective. The left-to-right arrangement demonstrates the hierarchy of steps, facilitating information flow.

4. Audience Segmentation Methodology by Audiense

This infographic by Audiense shows how their audience segmentation process works:

This infographic works because it clearly illustrates and explains each step in the process. Even though that means a few more text blocks.

7 Best ‘Data Presentation’ Infographic Examples

Here are seven infographics examples that present data in a more creative and easy-to-understand format.

1. Second Most Popular Cryptocurrency Globally in 2021 (After Bitcoin) by Semrush

The second most popular cryptocurrency infographic by Semrush below provides an overview of the top cryptocurrencies around the globe in 2021.

This infographic effectively condenses complex cryptocurrency data into an attractive geographic format by using a world map to prove a point.

2. Traffic Trends by Categories by Semrush

Our infographic about traffic trends by categories shows fashion categories' latest (in 2021) and most popular traffic trends.

It's a great example because it transforms raw traffic data into a colorful, organized chart. And the use of varied colors and icons allows for easy identification of each category.

3. Consumer Spending by MFour

This infographic from MFour shows changes in consumer spending because of the coronavirus pandemic:

The use of simple shapes, lines, and colors accompanied by clear visuals to represent different data points helps viewers quickly compare and contrast data points.

4. Most Searched Fashion Items Globally by Semrush

This infographic from Semrush shows the most searched fashion items globally in 2021:

It uses colors, visuals, and numbers to represent popularity for each item. The fading colors indicate the level of attention a particular item receives.

5. How Many Pitches Do You Receive Per Day by Prowly

In this infographic, Prowly reveals how many pitches journalists receive daily:

A half-pie chart provides a clear visual comparison of received pitches. Because each bar’s size corresponds to the volume of pitches, it creates instant understanding.

And the use of varied colors for each section further boosts clarity and distinction.

6. Bycatch by Ensia

This infographic by Ensia presents data on the unintended catch of marine life, known as bycatch:

This infographic effectively uses visual imagery, like a blue background, different font sizes, and numbers, to show the scale of bycatch for each species. All of this makes it easy to compare them quickly. 

Plus, the text is concise and informative, giving you all the context you need to understand bycatch better.

7. History of Pandemics

This infographic by Visual Capitalist shows the deadliest pandemics in history and compares them based on death toll, duration, and geographic spread:

The use of a timeline, color coding, and varying sizes of circles effectively conveys the scale and impact of each pandemic.

6 Best ‘Tip’ Infographic Examples

Here are six examples of infographics that offer advice on specific topics.

1. 12 First-Time Home Buyer Tips by Firefighters Credit Union

This infographic from Firefighters Community Credit Union offers 12 first-time home buyer tips:

This infographic uses individual bubbles for each tip, making information easy to read and understand. And icons and illustrations make it more engaging.

2. 9 Tips for Living With Less Plastic by Less Plastic

This infographic from Less Plastic provides nine tips for living with less plastic:

It uses colors and simple illustrations to get each tip across effectively. Plus, the numbered steps make it easy to follow along.

3. Useful Tips on Investing

This infographic by Visual Capitalist provides useful tips for investing:

The infographic simplifies investing concepts with icons and graphics, making it easier to understand. 

It breaks down key principles into manageable steps and uses color coding to separate sections. 

The narrative layout allows you to follow along like a story.

4. 8 Tips for Starting a Business

This infographic from Patriot Software offers eight tips for starting a business:

It works well as a short infographic with an easy-to-follow format. Because each tip has its section with concise text and an illustrated icon to accompany it.

5. 5 Tax Tips for Investors

This infographic from Visual Capitalist shares five tax tips for investors:

This infographic effectively uses visuals and color-coding to highlight key points. Numbered steps keep information organized and easy to follow. While bar graphs and charts illustrate potential savings for investors, making the information easy to digest.

6. 9 Tips to Enhance Sleep Quality

This infographic from Dempsey Dental offers nine tips to enhance sleep quality:

With its engaging and colorful design, this infographic offers practical advice for better sleep. The numbered steps make it easy to follow and incorporate into your daily routine. And the short descriptions provide essential details for each tip without overwhelming.

5 Best Comparative Infographic Examples

Here are five infographics that compare and contrast different items or concepts.

1. Goal-Setting Frameworks by Semrush

This infographic from Semrush compares two different goal-setting frameworks: SMART Goals, and CLEAR Goals:

Using different colors for each framework helps distinguish them clearly. Icons and short text help quick comprehension of ideas.

2. 2022 Social Media Comparison by Leverage

This infographic compares the most popular social media platforms in 2022:

This infographic effectively presents key metrics side by side. Each platform's distinct icons and colors make them eye-catching. While varying font sizes help comprehension.

3. Binge Watching vs. Instant Gratification by MFour

This infographic from MFour compares the behaviors of binge watchers and instant gratification seekers on social media:

It works well because it uses different colors to distinguish data sets, explains behavioral trends clearly, and incorporates graphics and icons for visual representation. This helps reinforce information and make it easier to understand.

4. Share of a Voice in a Market by Semrush

This infographic from Semrush shows what comparing shares of voice in a market can look like:

The infographic compares brands’ market shares using distinct colors in a pie chart format, allowing for quick visual comparison. 

And the legend simplifies interpretation by clearly identifying each color, percentage, and brand.

5. The Ideal Length of Social Media Video Posts by Vloggi

This infographic by Vloggi provides helpful insight into the ideal length of social media video posts:

Bold headings and platform icons make information easy to digest. And alternating colored backgrounds aid quick platform comparison. 

Plus, short text clearly conveys information. And numbered steps help you remember the best platform for each video length.

6 Best Explanatory Infographic Examples

Here are six infographic examples that explain different topics.

1. Marketing Funnel in Practice by Semrush

This infographic from Semrush explains the marketing funnel in practice:

The funnel chart structure helps understand the flow of a marketing funnel. The use of icons and colors help understanding. While arrows guide viewers through each step.

2. Stages and Challenges of a YouTube Channel by Tubics

This infographic from Tubics explains the stages and challenges of building a YouTube channel:

This infographic outlines the stages and challenges of growing a YouTube channel using text, color, and headlines. It provides a clear understanding for viewers with concise summaries and bullet points.

3. What a Press Release Should Look Like by Prowly

This infographic from Prowly explains the structure of a press release:

This infographic uses an inverted pyramid model. Highlighting key information at the top and gradually moving to less important details. Different colors distinguish sections. And brief descriptions clarify their purpose.

4. The Shrinking Dollar by Brian Dean

This infographic from Backlinko explains inflation using the example of the dollar’s worth:

Icons simplify understanding of dollar value shifts. Text descriptions break down steps. And colors highlight sections to guide readers.

5. Social Listening vs. Audience Intelligence by Audiense

This infographic from Audiense explains the difference between social listening and audience intelligence:

The infographic is effective due to its clever use of the iceberg metaphor. The number of bullet points explaining the concepts underlines the difference.

6. Benefits of Product Pricing by Poll the People

This infographic from Poll the People explains the benefits of pricing a product correctly:

This infographic has clear visuals and concise benefit descriptions. It uses different colors and text for each benefit. While numbers next to each benefit improve clarity. And icons break up text blocks and improve visual aesthetics.

7 Best Interactive Infographic Examples

Here are five interactive infographic examples that allow for user engagement and exploration.

1. Sleep Chronotype Quiz

This interactive infographic by Mind Journal offers a quiz to help users determine their sleep chronotype:

The design is simple and clean, with a clear call-to-action button for the quiz. Images of the animals and a quick description make it fun to explore.

2. Which Career Path Should You Take by JobStreet

The infographic effectively uses a quiz format to help users determine their ideal career path:

Using various colors for each personality type helps clarity and understanding. And the breakdown of suitable job roles is presented in an easy-to-read format with bullet points and relevant icons.

3. How to Create an Effective Marketing Plan by Semrush

This infographic from our marketing plan guide offers a visual representation of the steps involved in creating a successful marketing plan:

This infographic is engaging because it’s a downloadable checklist people can use while creating a marketing plan.

4. Gay Rights in the US

The Guardian’s interactive infographic lets users explore gay rights across U.S. states and regions:

It’s an interactive donut chart. Users can see changing laws and attitudes toward homosexuality by hovering over regions. And colors and text boxes offer context.

5. How to Build a Human by Tabletop Whale

This interactive infographic by Tabletop Whale takes users on a journey through the development of a human embryo:

The infographic presents a captivating spiral visualization that gradually moves inward. Making it a visually engaging experience.

6. Home Working and Staying Healthy by CIEHF

This interactive infographic by the Chartered Institute of Ergonomics & Human Factors (CIEHF) helps users learn how to stay healthy while working from home:

This interactive infographic lets users hover over red points to get tips on maintaining good posture, and avoiding discomfort. Or finding information on breaks, lighting, and work environment.

7. Are You Working for a Toxic Boss by Visual Capitalist

This infographic by Visual Capitalist is designed to help employees identify a toxic boss:

Its structure and visuals make it easy to understand, with arrows pointing to different outcomes. And colors draw attention and help readers focus on key points.

Powerful Link Building with Infographics

Do you want to apply your knowledge of creating great infographics for a powerful link building strategy?

Infographics are a highly linkable content asset. Meaning they can generate valuable backlinks to boost your SEO.

Once you’ve designed and published your infographic on your site, it’s time to find your link targets.

First, find sites that have already published content about your topic.

So, go to the Link Building Tool (you can also use it with a free account), create a project, enter your keywords, and select competitors.

You can pick the competitors that rank well for your target keywords. This will further refine the search. And provide you with a list of websites that have linked back to similar content.

After the tool has collected the information, you’ll be taken to the “Overview” dashboard.

There, you can monitor the progress of your whole campaign: overall prospects, received replies, monitored domains, etc.

It’ll look like this:

Start by reviewing prospects in the “Prospects” tab. Select the relevant ones and move them to the “In Progress” tab using the “To In Progress” button next to the prospect’s link:

The “In Progress” tab allows you to connect with chosen prospects. And track the status of potential backlinks.

If you click on “Contact,” you can begin your outreach campaign:

Here are some tips for effective email outreach:

• Personalize the outreach. For example, mention their name, site name, and what you appreciate about their posts.
• Keep it short. Use fewer than 90 words.
• Explain the value your infographic can provide.
• Don’t sell too much. Only ask if they would like to check it out and, maybe, link to it.

For example, you could write something like this:

“Hi [Name],

I stumbled upon your post while researching for [topic].

I really like how you [specify what you like].

I recently published an infographic on the same topic and thought it would be a great resource for your readers.

Would you like to check it out? Perhaps you could link to it in your post to add more value for your readers.

Best,

[Your Name]”