Landing page builders allow you to craft pages that can capture your visitors’ attention and drive conversions—all with a few clicks.

Using the right software for your site’s needs helps you raise your conversion rate potential and boost your marketing campaigns effectively.

In this guide, you’ll learn about the top landing page builders on the market and key factors you must consider when choosing one. So you can maximize your return on investment (ROI).

What Are Landing Page Builders?

Landing page builders are digital tools you use to create single pages that encourage visitors to perform a specific action. Like registering for your webinar, signing up for your product demo, or purchasing your product.

In other words, they’re tools that make it easier to design and set up your website’s landing pages. Which normally contain these elements:

Landing page builders often offer a user-friendly interface with drag-and-drop features. Which makes for a straightforward process regardless of your technical knowledge.

For example, you build a landing page as part of your lead generation strategy to convert visitors into leads. The page design will aim to collect email addresses from prospects interested in your latest product launch. 

Page features can include:

• A comprehensive product description
• A high-quality image of your product
• A simple signup form to get more info or claim an exclusive pre-launch offer

Focusing on this last single action can optimize your conversion rate. Because the landing page promotes a clear path with next steps for your visitors.

You can easily customize your design and content with an SEO-friendly landing page builder. Which specifically helps your page perform well in search engine results. 

How?

By letting you target particular keywords that potential customers use when searching online for services or products like yours. You can tailor your content to meet these needs more closely by addressing search intent (why users make certain search queries).

Further reading: SEO for Landing Pages: Best Practices to Rank on SERPs

What to Look for in a Landing Page Builder

The best landing page builders are highly functional and straightforward. So you can focus on your marketing goals without getting overwhelmed by complex processes.

Consider the following factors when choosing your landing page builder tool.

Ease of use

Look for drag-and-drop interfaces that allow you to create and customize pages quickly. The less time you spend figuring out how to use the tool, the more attention you can dedicate to optimizing your campaigns.

Customization and templates

A good landing page builder offers a collection of high-quality templates that are visually appealing and fit your requirements. Templates should be easy to customize—so you can brand your pages and tailor content without starting from scratch every time.

Integrations

Effective landing page builders should work seamlessly with other tools in your marketing stack. Whether it’s customer relationship management systems (CRMs) or analytics tools, easy integration increases your landing page’s functionality.

Analytics and testing

Understanding how visitors interact with your landing pages can help you improve them. Look for builder tools that provide built-in analytics or enable easy connection to platforms like Google Analytics 4. 

A/B testing functionality lets you compare different versions of your page to see what converts best.

Custom domains and automation

Using a custom domain like "yourcompany.com" instead of a generic subdomain for your landing page enhances your brand's professional image and credibility. Landing page builders let you connect your custom domains easily. 

On top, page builders enable conversion funnels—sequences of interconnected pages that guide visitors from initial contact to final conversion. Providing a seamless customer journey.

Plus, built-in automation tools can integrate with your domains to automate follow-ups and personalize interactions based on visitor actions. Helping you nurture your leads effectively and boost conversion rates.

SEO and mobile optimization

Choose a landing page builder that enhances your page’s visibility and accessibility.

Built-in SEO tools can help your pages get better search engine rankings. They often include automatic mobile optimization that delivers a seamless experience across all devices—which can also contribute to higher SEO ranking. 

This dual functionality not only simplifies the page creation process. It also maximizes the effectiveness of your campaigns by reaching a broader audience.

Top 7 Landing Page Builders

1. Semrush Landing Page Builder

The Semrush Landing Page Builder app—developed by Landingi—lets you create tailored landing pages easily. Without any need for technical know-how.

Here are some of our favorite features on this app:

• A drag-and-drop interface for easy customization, including form builders
• Over 400 customizable page templates to choose from
• Plugins to keep your landing pages on your servers
• Global cloud hosting to enhance that all-important page speed
• A/B testing to optimize your page and campaign performance
• Smart Sections feature that updates up to hundreds of pages with one click
• Monitoring of traffic flow from your landing pages plus advanced testing techniques

Here’s how easy it is to use the Landing Page Builder to set up and publish a high-converting landing page with zero coding skills.

Go to the Semrush App Center and start typing “Landing Page Builder” in the search box. Click “Landing Page Builder” when it appears.

Then, hit the “Go to app” button.

Next, click “Create your first landing page.” Or "+ Create new landing page" if you’ve used the tool previously.

Choose your landing page goal from the left-side column.

Then, select a template based on your landing page objective. For example, let’s choose a landing page template to get visitors to sign up for a webinar.

You can hover your mouse over a template and click “Preview” to have a look before choosing it.

Click “Use template” in the top right of the screen to start building your page.

In the template example below, you can switch between two tabs to preview both the main and the “Thank you”page first. 

Now, type in your landing page name and click “Start editing.”

You can begin customizing as soon as the builder editor loads. By adding and changing elements like copy and images to match your preferences. 

Drag and drop elements from the left sidebar menu to include them on your landing page. 

Then, click on a specific element to edit it. You can also specify the element’s settings from the right sidebar menu. 

When you’re done editing, you can preview, save, or publish your landing page. These buttons are in the top right of the app screen.

Click on “Preview” to review your landing page one last time before publishing. This action automatically saves your landing page. 

You can also switch between desktop and mobile views.

Click “Back” to return to the editing page, then hit the “Publish” button.

You’ll see the live page’s shareable link. At this point, you can either share the link, publish the page to your domain, or embed it on your server.

What We Like

Landing Page Builder has a Smart Sections feature so you can update multiple landing pages effortlessly. 

If you have a Semrush account, you can easily find the software in the Semrush App Center. Plus, Semrush gives you access to a host of other tools you can use to refine your marketing strategy.

Pricing

Landing Page Builder comes with a free seven-day trial. Pricing starts at $49 per month for 75,000 monthly unique visits, 10 custom domains, unlimited landing pages, and more.

2. Unbounce

Unbounce is a robust landing page builder that comes with the following key features:

• Built-in A/B testing
• Integrations to connect other marketing tools for added functionality
• A library of 100+ landing page templates
• Customization with pop-ups and sticky bars
• AI optimization features 

What We Like

Unbounce’s AI copywriting helps you generate and refine marketing content quickly. The tool also uses AI to direct visitors to your landing page—where they have the highest chance of converting.

Pricing

Unbounce offers a 14-day free trial. Paid plans start from $99 per month for unlimited landing pages, unlimited conversions, 1,000+ integrations, and up to 20,000 unique visitors per month. 

3. Instapage

Instapage has advanced tools to help digital advertisers create and optimize ad landing pages—with a focus on personalization and A/B testing. 

Instapage features include:

• Built-in collaboration with multi-user permissions
• Over 500 layouts tested and optimized for conversion
• Near-instant page loads with or without Accelerated Mobile Pages (AMP)
• AI-generated headlines, paragraphs, and calls to action (CTAs) based on ad group & audience. Meaning AI tailors content to match specific characteristics and preferences of different advertising groups and target audience segments.

What We Like

Instapage’s AdMap features connect ads directly to matching landing pages—improving your campaigns’ relevance.

Pricing

Try Instapage for free for 14 days. Pricing starts at $299 per month for AI content generation capabilities, unlimited conversions, dynamic text replacement to match your copy to a visitor’s search, and more. You can get a custom plan to include audit logs and custom integrations.

4. Swipe Pages

With Swipe Pages you can create AMP landing pages that load quickly and aim to reduce bounce rates.

The builder lets you:

• Add a Countdown Timer on your landing page
• Integrate with third-party applications like Zapier
• Edit several elements of a landing page with one click
• Personalize 50+ templates through dynamic text replacement and drag-and-drop functions
• Copy and paste sections across landing pages as you build them

What We Like

You can connect Swipe Pages to your Stripe payment account to facilitate sales directly from your ecommerce landing pages.

Pricing

Swipe Pages comes with a 14-day free trial. Pricing starts at $39 per month for one custom domain, unlimited conversions, 20,000 monthly visitors, responsive templates, and more. 

5. Leadpages

Leadpages is a comprehensive landing page platform containing tools you can use across web and mobile platforms. 

Its features include:

• 250+ mobile-friendly templates
• Drag-and-drop widgets and templates to design pages faster
• An AI assistant to generate copy and images for your landing page
• The option to publish your landing page to a free Leadpages web address or a custom one

What We Like

Leadpages comes with a built-in Leadmeter that analyzes your content as you build your landing page. And gives you real-time tips to improve your conversion rate.

Pricing

You can try Leadpages for free for 14 days. Pricing starts at $49 per month for unlimited traffic and leads, one custom domain, and over 90 integrations. A custom plan gives you advanced integrations, 50 custom domains, a dedicated success coach, and more.

6. Carrd

Carrd specializes in producing clear, responsive, single-page websites quickly. Which makes it well-suited for creating landing pages to drive sales, collect leads, or present a clear call to action.

Its main features include:

• Responsiveness across all devices
• Free core functionalities provided for free
• Dozens of templates with customization options
• Up to three sites per account at no cost

What We Like

Carrd's interface is user-friendly, simple, and straightforward to use even for beginners.

Pricing

The free plan gives you access to core features like page templates. The paid Pro plans start from $9 per year for creating unbranded sites with advanced personalization. You can try the Pro option for free for seven days.

7. Shogun

With Shogun's visual editor and A/B testing features you can create, manage, and optimize ecommerce landing pages for personalized shopping experiences.

Its key features include:

• SEO optimization tools that improve your website's visibility and ranking in search results through keyword, meta tag, and content quality suggestions
• Targeted customer experiences enabling tailored page layouts, content, and user interactions to meet specific needs and preferences
• Insights for improving page speed and accessibility which identify and resolve issues that slow down your website and make it less accessible to users with disabilities

What We Like

Shogun connects seamlessly to ecommerce platforms like Shopify. Integrated analytics provide valuable page insights to help you identify and optimize elements that drive conversions.

Pricing

Shogun has a 10-day free trial. $39 per month gives you 25 published pages, personalized landing pages for different segments, and SEO-optimized blog posts with AI. Higher plans start from $249 per month. 

Build the Perfect Landing Page with the Right Tool

Creating high-performing landing pages doesn't have to be complicated. With the right landing page builder, you can streamline the setup process to optimize the page experience with minimal effort.

A positive user experience increases a page’s conversion potential by making visitor interactions more seamless and intuitive.

Semrush’s Landing Page Builder can help you create, test, and refine your business's landing page content. Try the Semrush toolkit for free to turn your visions into effective conversions.