PPC Keyword Research Tools

Find the right keywords with our paid keyword research tools to connect with your audience and match their level of intent

Keyword Magic Tool

The Keyword Magic Tool provides you with the largest keyword database on the market. Find niche topics, spot semantically related long-tail keywords, and build a paid keyword list for your PPC campaign.

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Keyword Strategy Builder

Drive more traffic with a ready-made keyword strategy, complete with pillar pages and subpages to structure your website. Integrate your lists with other Semrush tools or export to share with your team.

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Keyword Gap

Find new keywords by analyzing your competitors. Compare up to five domains side by side. Spot common paid keywords you and your rivals are ranking for and compare websites’ positions in search results for each term.

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PPC Keyword Tool

Optimize your PPC campaign with the PPC Keyword Tool. Organize keywords at the campaign and ad group level, set negatives, search local volume and CPC data (down to city level) and build a master keyword list.

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