Last week, we promised SEMrush users that they would get more features for evaluating the competitive landscape of Google Shopping. Promises made, promises kept! And the Domain vs. Domain tool, empowered with PLA data, is ready to bring you insight into competitors’ Google Shopping campaigns! How are you performing compared to your e-commerce rivals? Now you can find out in a few clicks! 

You will see your and your e-commerce rivals’ common PLA keywords  (2)−those ones that trigger your and their PLAs to pop up in SERPs.

These common PLA keywords have, undoubtedly, the highest level of competition. Metrics related to each keyword, such as its volume, CPC, competition, search results, and trend, also help you to estimate how “difficult” keywords are.

Tip: The Domain vs. Domain tool is also useful for estimating a domain’s PLA keywords’ performance compared to its organic and AdWords keywords.

We hope you’ll enjoy manipulating SEMrush Product Listing Ads data via the Domain vs. Domain tool!

Like SEMrush PLA data but not only need it for the US database? Stay tuned! In the near future, all PLA data, including PLA Positions, Competitors reports, and Copies reports will be available for more Google regional databases! 

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.