General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

7 min read

60 SaaS Statistics Related to Growth, Challenges, and MoreThe SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Padrig JonesNov 14, 2024

General Marketing

12 min read

How to Increase Your Conversion Rate (Tips That Work)Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Sydney GoNov 14, 2024

General Marketing

10 min read

What Is a Marketing Plan? (& How to Create One)A marketing plan details how you’ll promote your products and services and achieve growth targets.

Sydney GoNov 13, 2024

General Marketing

15 min read

27 Best SaaS Websites + Insights About ThemThe best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Marilyn WilkinsonNov 12, 2024

How To Create an Ebook Landing Page That Generates Leads

General Marketing

8 min read

How To Create an Ebook Landing Page That Generates Leads

Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.

Brandon WeaverFeb 13, 2017

General Marketing

6 min read

A Quick Guide To Building an Effective In-House SEO Team

Looking to build an in-house SEO team setup for long term success? This SEO agency owner created a guide to show you how they would build an SEO team and what roles are necessary for success!

Ron DodJan 10, 2017

General Marketing

5 min read

Beginner’s Guide to Semrush Project API

Project API allows you to gather raw data from the Site Audit and Position Tracking tools on Semrush to use any way you please. You can use this API to analyze big data and enhance your own software with easy integration.

Qi (Vincent) ZhaoDec 02, 2016

General Marketing

13 min read

Free Chrome Extensions Marketers Should Use #Semrushchat

Many people use Google Chrome because they like it and find it easy to use. But the browser becomes even more powerful when you add specific extensions to it. For now, there are many different extensions that enhance the functionality of the Chrome browser and can, as a result, make marketers’ lives better.

Liza VoronkovaOct 10, 2016

General Marketing

1 min read

How To Use Semrush To Assess Your Website Value

Placing a value on any item that has substantial worth can be a difficult task. Real estate professionals often struggle with finding a proper value for a home even though they are armed with comparable sales prices for the same home in a community. Finding a value for a website can be even more complex than placing a value on a home. Discover how you can use Semrush to assist in determining the value of any website.

Tim SchmidtOct 07, 2016

General Marketing

6 min read

10 Best Practices for Reaching Out for Business Reviews

Here you will find the 10 best practices for generating reviews from past clients that you’re working with as an agency.

Sergio AicardiSep 21, 2016

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General Marketing

How To Create an Ebook Landing Page That Generates Leads

A Quick Guide To Building an Effective In-House SEO Team

Beginner’s Guide to Semrush Project API

Free Chrome Extensions Marketers Should Use #Semrushchat

How To Use Semrush To Assess Your Website Value

10 Best Practices for Reaching Out for Business Reviews