General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

7 min read

60 SaaS Statistics Related to Growth, Challenges, and MoreThe SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Padrig JonesNov 14, 2024

General Marketing

12 min read

How to Increase Your Conversion Rate (Tips That Work)Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Sydney GoNov 14, 2024

General Marketing

10 min read

What Is a Marketing Plan? (& How to Create One)A marketing plan details how you’ll promote your products and services and achieve growth targets.

Sydney GoNov 13, 2024

General Marketing

15 min read

27 Best SaaS Websites + Insights About ThemThe best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Marilyn WilkinsonNov 12, 2024

General Marketing

4 min read

Confessions of a Marketing Intern: 6 Tips from a Recent Grad

You have just graduated from college and are pumped to be out of school. However, after applying to hundreds of jobs, you only get a few interviews and continue to be unemployed. What can you do?

Cherry KwanMay 15, 2015

7 Ways To Ensure Your Website Makes a Good First Impression

General Marketing

4 min read

7 Ways To Ensure Your Website Makes a Good First Impression

You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere. The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter.

Amanda DiSilvestroMay 11, 2015

How To Create a Strategic Dashboard in Excel Using Semrush Data

General Marketing

6 min read

How To Create a Strategic Dashboard in Excel Using Semrush Data [Excel Template Included]

Human brain processes images faster than text — 60,000 times faster. That makes dashboards much more effective communicators than spread sheets full of numbers. Still, pretty dashboards alone will be of little help, with no analysis, proposed actions, or a picture of a better future.

Lyena SolomonApr 02, 2015

7 Easy Steps To Create a Web Analytics Framework

General Marketing

6 min read

7 Easy Steps To Create a Web Analytics Framework and Improve Your Marketing

Amel will join Semrush on March 4 for a free webinar, “How to Increase Your Website Revenue Using a Data-Driven SEO Campaign.“ Learn more about the webinar after the jump! “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” — H.

Amel MehenaouiFeb 26, 2015

General Marketing

5 min read

The FCB Grid: What It Is and How It Works

If you’ve only used keywords to understand how to market your product, you’re not tapping its potential. Lists of keywords tell us what people want. They don’t tell us why. Boredom, fatigue, illness and hunger ... people buy for a reason. Maybe you think of these ideas willy nilly as you type, but how can you engineer them without fail? With the FCB Grid.

Joshua BainsFeb 26, 2015

7 Modern Marketing Frameworks Every Startup Needs To Know

General Marketing

8 min read

7 Modern Marketing Frameworks Every Startup Needs To Know

As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together. No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses.

Lloyd AlexanderJan 29, 2015

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General Marketing

Confessions of a Marketing Intern: 6 Tips from a Recent Grad

7 Ways To Ensure Your Website Makes a Good First Impression

How To Create a Strategic Dashboard in Excel Using Semrush Data [Excel Template Included]

7 Easy Steps To Create a Web Analytics Framework and Improve Your Marketing

The FCB Grid: What It Is and How It Works

7 Modern Marketing Frameworks Every Startup Needs To Know