Competitor Intelligence & Research

Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.

13 min read

19 Best Competitor Analysis Tools to Use in 2024 and BeyondTop competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.

Carlos SilvaOct 03, 2024

Competitor Ad Spend: How to Uncover Your Rival’s Budget

Competitor Intelligence & Research

8 min read

Competitor Ad Spend: How to Uncover Your Rival’s BudgetEver wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.

Grace BrennanJul 24, 2024

Competitor Intelligence & Research

12 min read

6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.

Dana NicoleJun 18, 2024

Competitor Intelligence & Research

9 min read

Google Ads Competitor Analysis: A How-to Guide (+ Top Tools)Analyzing your competitors‘ Google Ads can help improve your own campaign. Learn how to spy on their ads.

Asif AliMay 23, 2024

Competitor Intelligence & Research

14 min read

How to Conduct a Competitive Audit: Steps and Top Tools

Competitive audits drive business growth and improve outcomes. Learn how they can help you stay on top.

Semrush TeamNov 06, 2023

Competitor Intelligence & Research

20 min read

15 Best Market Research Tools: Features & Pricing

Get better insights into your industry, competitors, and target audience with these market research tools.

Asif AliOct 10, 2023

Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]

Competitor Intelligence & Research

7 min read

Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]

If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come to the right place.

Luke HarselSep 26, 2023

Marketing 101: What Is Audience Research?

Competitor Intelligence & Research

5 min read

Marketing 101: What Is Audience Research?

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.

Luke HarselSep 14, 2023

Competitor Intelligence & Research

8 min read

8 Insights You Can Gain from Competitors’ Top Pages

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush Traffic Analytics to your subscription and benefit from the new feature.

Natalia ZhukovaAug 30, 2023

Competitor Intelligence & Research

14 min read

ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel

Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your conversion funnel to the bottom.

Natalia ZhukovaAug 14, 2023

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Competitor Intelligence & Research

How to Conduct a Competitive Audit: Steps and Top Tools

15 Best Market Research Tools: Features & Pricing

Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]

Marketing 101: What Is Audience Research?

8 Insights You Can Gain from Competitors’ Top Pages

ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel