Competitor Intelligence & Research

Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.

13 min read

19 Best Competitor Analysis Tools to Use in 2024 and BeyondTop competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.

Carlos SilvaOct 03, 2024

Competitor Ad Spend: How to Uncover Your Rival’s Budget

Competitor Intelligence & Research

8 min read

Competitor Ad Spend: How to Uncover Your Rival’s BudgetEver wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.

Grace BrennanJul 24, 2024

Competitor Intelligence & Research

12 min read

6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.

Dana NicoleJun 18, 2024

Competitor Intelligence & Research

9 min read

Google Ads Competitor Analysis: A How-to Guide (+ Top Tools)Analyzing your competitors‘ Google Ads can help improve your own campaign. Learn how to spy on their ads.

Asif AliMay 23, 2024

Understanding Porter's Five Forces Model

Competitor Intelligence & Research

5 min read

Understanding Porter's Five Forces Model (How to Use It + Template)

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.

Natalia ZhukovaJun 22, 2021

How to Reverse Engineer Competitors’ Backlinks

Competitor Intelligence & Research

9 min read

How to Reverse Engineer Competitors’ Backlinks (and find valuable links)

Links are still one of the most vital parts of SEO and the best place to find backlink opportunities is your competitors‘ backlinks profile. Knowing what is working for your competitors not only shows you what to replicate but it will also stimulate new ideas for your content campaigns and where to find backlinks your competitor hasn‘t found yet.

Kevin IndigDec 14, 2020

Content PersonaResearch and Create a Content Persona for Your Blog

Competitor Intelligence & Research

14 min read

How To Research and Create a Content Persona for Your Blog: The Complete Guide

In this article, I’m going to give you some foolproof methods of persona-making, which will help you initiate a good honest conversation with your customers, get to know them better and ultimately, watch your business shine and prosper.

Olga RaboAug 24, 2016

Competitor Intelligence & Research

3 min read

How To Understand the Semrush Competitive Positioning Map

The main goal of the Semrush Competitive Positioning Map is to provide users with a great visual representation of where a queried website stands amongst its competitors. This map can uncover particular competitors that you may not have been aware of.

Mike IsaacMar 24, 2016

The 5-Step Competitor Analysis Strategy That Never Fails

Competitor Intelligence & Research

5 min read

The 5-Step Competitor Analysis Strategy That Never Fails!

Competitor analysis is a vital part of marketing. Whether it‘s organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI. A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting.

Joydeep BhattacharyaFeb 09, 2015

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Competitor Intelligence & Research

Understanding Porter's Five Forces Model (How to Use It + Template)

How to Reverse Engineer Competitors’ Backlinks (and find valuable links)

How To Research and Create a Content Persona for Your Blog: The Complete Guide

How To Understand the Semrush Competitive Positioning Map

The 5-Step Competitor Analysis Strategy That Never Fails!