General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

7 min read

60 SaaS Statistics Related to Growth, Challenges, and MoreThe SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Padrig JonesNov 14, 2024

General Marketing

12 min read

How to Increase Your Conversion Rate (Tips That Work)Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Sydney GoNov 14, 2024

General Marketing

10 min read

What Is a Marketing Plan? (& How to Create One)A marketing plan details how you’ll promote your products and services and achieve growth targets.

Sydney GoNov 13, 2024

General Marketing

15 min read

27 Best SaaS Websites + Insights About ThemThe best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Marilyn WilkinsonNov 12, 2024

General Marketing

11 min read

How to Create Effective Marketing Strategies for Your Business

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.

Natalia ZhukovaOct 04, 2022

Agency to Agency: How to Find and Land Local SEO Clients

General Marketing

9 min read

Agency to Agency: How to Find and Land Local SEO Clients

According to Google Trends, the search for “local SEO services“ went up nearly five times in February 2022, compared to the same period in 2020. So, if you’re looking to leverage this hot digital trend and make your name in the industry, read on as we go through the things you need to consider to find local SEO clients.

Katarina PetrovićAug 16, 2022

General Marketing

16 min read

What Is a Digital Marketing Agency?

Learn everything you need to know about digital marketing agencies, the different services they can provide, and how they can make a difference in your company. Find out what marketing strategies could benefit your business.

Kate ChurkinaAug 04, 2022

General Marketing

12 min read

How to Define Your Brand’s Tone of Voice (+ Template)

Learn how to develop a tone of voice for your brand and use our template to get started.

Eugenia VerbinaJul 14, 2022

lead generation for digital marketing agencies

General Marketing

7 min read

5 Ways to Market Your Agency and Get More Qualified Leads

As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market your own agency and create predictable growth.

Jeremy MoserJun 29, 2022

General Marketing

7 min read

Share of Voice: What Is It and How Can You Increase Yours?

Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!

Brian MoseleyJun 20, 2022

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General Marketing

How to Create Effective Marketing Strategies for Your Business

Agency to Agency: How to Find and Land Local SEO Clients

What Is a Digital Marketing Agency?

How to Define Your Brand’s Tone of Voice (+ Template)

5 Ways to Market Your Agency and Get More Qualified Leads

Share of Voice: What Is It and How Can You Increase Yours?