General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

7 min read

60 SaaS Statistics Related to Growth, Challenges, and MoreThe SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Padrig JonesNov 14, 2024

General Marketing

12 min read

How to Increase Your Conversion Rate (Tips That Work)Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Sydney GoNov 14, 2024

General Marketing

10 min read

What Is a Marketing Plan? (& How to Create One)A marketing plan details how you’ll promote your products and services and achieve growth targets.

Sydney GoNov 13, 2024

General Marketing

15 min read

27 Best SaaS Websites + Insights About ThemThe best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Marilyn WilkinsonNov 12, 2024

Measures you need to manage your digital agency'’s growth

General Marketing

7 min read

Agency to Agency: How We Doubled in Size During COVID (and the Measures We Needed to Manage Agency’s Growth)

The pandemic didn’t really change how we do things on a day-to-day level. However, it did bring an additional layer of uncertainty on a strategic level—new risks and new opportunities to watch out for. This is a story of how we successfully managed the former while grabbing the latter.

Dario SupanApr 25, 2022

General Marketing

13 min read

What in the World Is API, and How Do I Use It?

Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.

Luke HarselApr 07, 2022

General Marketing

8 min read

What Is CRM in Marketing? The Role of CRM and How to Benefit from It

What does CRM stand for in marketing? Learn how to choose the best CRM for use in any marketing setting.

Kate ChurkinaApr 05, 2022

General Marketing

9 min read

How to Write a Winning Tender Response: A Guide for Digital Marketing Agencies

What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.

Kate ChurkinaMar 30, 2022

Digital Marketing Agency Pricing: Are You Charging Enough For Your Services?

General Marketing

13 min read

Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?

How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find out.

Kate ChurkinaMar 24, 2022

General Marketing

8 min read

Digital Market Trends for the Fastest-Growing Industries within the SMB Segment

Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Natalia ZhukovaMar 13, 2022

Load more articles

NOTE

General Marketing

Agency to Agency: How We Doubled in Size During COVID (and the Measures We Needed to Manage Agency’s Growth)

What in the World Is API, and How Do I Use It?

What Is CRM in Marketing? The Role of CRM and How to Benefit from It

How to Write a Winning Tender Response: A Guide for Digital Marketing Agencies

Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?

Digital Market Trends for the Fastest-Growing Industries within the SMB Segment