General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

7 min read

60 SaaS Statistics Related to Growth, Challenges, and MoreThe SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Padrig JonesNov 14, 2024

General Marketing

12 min read

How to Increase Your Conversion Rate (Tips That Work)Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Sydney GoNov 14, 2024

General Marketing

10 min read

What Is a Marketing Plan? (& How to Create One)A marketing plan details how you’ll promote your products and services and achieve growth targets.

Sydney GoNov 13, 2024

General Marketing

15 min read

27 Best SaaS Websites + Insights About ThemThe best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Marilyn WilkinsonNov 12, 2024

Nielsen Attribution Implementation Guide

General Marketing

10 min read

Nielsen Attribution Implementation Guide

This extensive guide will help you to set up Nielsen Attribution (previously known as Visual IQ) and make sure it provides accurate data.

Sergey MatrosovDec 12, 2019

How To Find Duplicate and Low Value Archives with XPath & Custom Extraction

General Marketing

10 min read

Less Is More: How To Find Duplicate and Low Value Archives with XPath & Custom Extraction

Low-value pages can negatively influence your business. With this post, you will learn a method which will help you find blog archive and product listing pages with little or no content, and so you can implement the required actions.

Francesco BaldiniSep 20, 2019

General Marketing

8 min read

Researching New Markets: A 3-Step Guide

A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the brand new Market Explorer tool.

Elena KozlovaSep 18, 2019

How To Successfully Avoid Fake Influencers

General Marketing

7 min read

Influencer Checkup: How To Successfully Avoid Fake Influencers

It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.

Tony TomovJul 12, 2019

General Marketing

15 min read

How To Choose a Co-Marketing Partner: Experts Offer Tips

Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner.

Elena KozlovaApr 26, 2019

How To Set Up a Successful Affiliate Marketing Partnership: An Expert View

General Marketing

4 min read

How To Set Up a Successful Affiliate Marketing Partnership: An Expert View

Geno Prussakov, CEO & Founder of AM Navigator and a guest of #Semrushchat, expands his ideas on how to find a valuable affiliate partner, set up successful collaboration and avoid the main mistakes.

Elena KozlovaApr 18, 2019

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General Marketing

Nielsen Attribution Implementation Guide

Less Is More: How To Find Duplicate and Low Value Archives with XPath & Custom Extraction

Researching New Markets: A 3-Step Guide

Influencer Checkup: How To Successfully Avoid Fake Influencers

How To Choose a Co-Marketing Partner: Experts Offer Tips

How To Set Up a Successful Affiliate Marketing Partnership: An Expert View