General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing

7 min read

60 SaaS Statistics Related to Growth, Challenges, and MoreThe SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.

Padrig JonesNov 14, 2024

General Marketing

12 min read

How to Increase Your Conversion Rate (Tips That Work)Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.

Sydney GoNov 14, 2024

General Marketing

10 min read

What Is a Marketing Plan? (& How to Create One)A marketing plan details how you’ll promote your products and services and achieve growth targets.

Sydney GoNov 13, 2024

General Marketing

15 min read

27 Best SaaS Websites + Insights About ThemThe best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.

Marilyn WilkinsonNov 12, 2024

General Marketing

13 min read

The Complete Guide to (Effective) Customer Analysis

Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.

Margarita LoktionovaOct 11, 2021

A Quick Start Guide to Client Management

General Marketing

8 min read

A Quick Start Guide to Client Management

For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along with best practices for improving your customer relationships.

Victoria LiaonenkaJul 29, 2021

General Marketing

5 min read

Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating Value

Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!

Natalia ZhukovaJun 28, 2021

Top 50 Marketing KPIs for Businesses and Agencies

General Marketing

23 min read

Top 50 Marketing KPIs for Businesses and Agencies

We‘ve put together this comprehensive list of the top 50 marketing KPIs for agencies and businesses to track in 2021. Make sure you‘re using the best and most relevant marketing metrics to accomplish greater results.

Victoria LiaonenkaMay 17, 2021

Agency Project Management Software: 15 Main Features to Look for

General Marketing

9 min read

Project Management Software for Agencies: What to Look for

Discover the main features your agency‘s project management software should have, including resource management, centralized client data, and more, and choose the tool for your agency that suits your individual needs.

Victoria LiaonenkaMar 26, 2021

Common Agency Challenges and Solutions: An Insider’s View

General Marketing

11 min read

Common Agency Challenges and Solutions: An Insider’s View

Agency struggles are real; we hear about them all the time at Semrush. One of our goals is to provide as many solutions to you as we can. So we asked our community which of the following is their biggest agency struggle — management, client management, training, or work efficiency.

Melissa FachMar 05, 2021

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General Marketing

The Complete Guide to (Effective) Customer Analysis

A Quick Start Guide to Client Management

Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating Value

Top 50 Marketing KPIs for Businesses and Agencies

Project Management Software for Agencies: What to Look for

Common Agency Challenges and Solutions: An Insider’s View