Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.

7 min read

We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

Luke HarselOct 30, 2024

Original Research & Studies

10 min read

96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Margarita LoktionovaApr 10, 2024

Original Research & Studies

7 min read

10 Small Business Trends for 2024Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Original Research & Studies

14 min read

SEO Mistakes: Common SEO Issues & How to Fix ThemSEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.

Kari DearieJan 24, 2024

How Negative SEO A/B Tests Help SEO KPIs

Original Research & Studies

3 min read

How Negative SEO A/B Tests Help SEO KPIs

In this blog post, we take a deep dive into negative SEO A/B tests and their insights.

Matthew HepburnMar 24, 2022

Amazon Pricing Study: The Most Expensive Products, Category Volatility, and Seasonal Price Shifts

Original Research & Studies

23 min read

Amazon Pricing Study: The Most Expensive Products, Category Volatility, and Seasonal Price Shifts

Our Amazon pricing study reveals answers to some of the hottest questions about the top pricing strategies in the marketplace—based on the pricing patterns of the most in-demand products and product categories.

Semrush TeamMar 23, 2022

Original Research & Studies

3 min read

March 2022 Search Volume Study: Details & Methodology

Today we announced an improvement to our search volume accuracy in our US database. This post explains the technical details of how we did it.

Eugene LevinMar 22, 2022

Would Adding H1 Text to the Image Alt Tag Increase CTR?

Original Research & Studies

2 min read

Would Adding H1 Text to the Image Alt Tag Increase CTR?

We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the test pages on an ecommerce pet product retailer.

Brian MoseleyMar 17, 2022

How Can SEO Split Testing Help With Google’s Page Title & Meta Description Rewrites?

Original Research & Studies

5 min read

How Can SEO Split Testing Help With Google’s Page Title & Meta Description Rewrites?

This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.

Matthew HepburnMar 16, 2022

SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?

Original Research & Studies

4 min read

SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?

Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.

Brian MoseleyMar 04, 2022

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Original Research & Studies

How Negative SEO A/B Tests Help SEO KPIs

Amazon Pricing Study: The Most Expensive Products, Category Volatility, and Seasonal Price Shifts

March 2022 Search Volume Study: Details & Methodology

Would Adding H1 Text to the Image Alt Tag Increase CTR?

How Can SEO Split Testing Help With Google’s Page Title & Meta Description Rewrites?

SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?