Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.

7 min read

We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

Luke HarselOct 30, 2024

Original Research & Studies

10 min read

96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Margarita LoktionovaApr 10, 2024

Original Research & Studies

7 min read

10 Small Business Trends for 2024Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Original Research & Studies

14 min read

SEO Mistakes: Common SEO Issues & How to Fix ThemSEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.

Kari DearieJan 24, 2024

Original Research & Studies

9 min read

Top 3 Viral Marketing Campaigns to Take Inspiration From

Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.

Nidhi DaveMar 09, 2018

Original Research & Studies

7 min read

What We Can Learn From the Biggest Social Media Management Nightmares

In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.

Nadia NazarovaJun 09, 2017

Visitors Don’t Trust Alternative Domain Extensions

Original Research & Studies

4 min read

New Research: Visitors Don’t Trust Alternative Domain Extensions

A domain extension could be a critical factor in Click-through Rate (CTR), traffic and ultimately it will affect your SEO. But we question if the new TLD extensions are a critical factor in improving the SERP of your website and if the risk to switch to them instead of fighting for a trusted domain.

Thomas StocksJan 25, 2017

Original Research & Studies

5 min read

Black Friday vs. Cyber Monday: The Search Targeting Battle of Retail and Ecommerce

Which day gets more attention from search? Cyber Monday or Black Friday? Using Semrush data, we compared three major retailers and three major ecommerce sites to see how Black Friday and Cyber Monday are targeted with SEO, PPC and PLAs.

Luke HarselNov 23, 2016

Original Research & Studies

5 min read

Uber Case Study: Customers Should Drive Search Marketing

As more marketing dollars shift from offline efforts to online, the need for skilled search marketers is increasing. And as the demand for Internet marketers rises, the job responsibilities will continue to evolve.

Eli SchwartzJan 29, 2015

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Original Research & Studies

Top 3 Viral Marketing Campaigns to Take Inspiration From

What We Can Learn From the Biggest Social Media Management Nightmares

New Research: Visitors Don’t Trust Alternative Domain Extensions

Black Friday vs. Cyber Monday: The Search Targeting Battle of Retail and Ecommerce

Uber Case Study: Customers Should Drive Search Marketing