Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.

7 min read

We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

Luke HarselOct 30, 2024

Original Research & Studies

10 min read

96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Margarita LoktionovaApr 10, 2024

Original Research & Studies

7 min read

10 Small Business Trends for 2024Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Original Research & Studies

14 min read

SEO Mistakes: Common SEO Issues & How to Fix ThemSEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.

Kari DearieJan 24, 2024

Sharpen Your Ecommerce Business with Amazon Funnel Insights

Original Research & Studies

2 min read

Sharpen Your Ecommerce Business with Amazon Funnel Insights

Win on Amazon with actionable insights into the Amazon customer funnel. Learn how your customers browse, make purchase decisions, and when they‘re most likely to convert. Read the study to learn more.

Shannon O‘SheaAug 08, 2023

How UHS uses Semrush to elevate digital marketing team’s performance

Original Research & Studies

4 min read

How UHS Uses Semrush to Elevate Digital Marketing Team’s Performance

We run all our digital marketing projects with Semrush. We started with three colleagues using Semrush, and now we are up to 11.

Semrush TeamJul 13, 2023

SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages

Original Research & Studies

5 min read

SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages

We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.

Koen LeemansJun 29, 2023

SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema

Original Research & Studies

5 min read

SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema

We used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.

Koen LeemansApr 27, 2023

Original Research & Studies

4 min read

SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles

How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.

Koen LeemansMar 29, 2023

SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions

Original Research & Studies

4 min read

SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions

How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.

Koen LeemansMar 24, 2023

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Original Research & Studies

Sharpen Your Ecommerce Business with Amazon Funnel Insights

How UHS Uses Semrush to Elevate Digital Marketing Team’s Performance

SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages

SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema

SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles

SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions