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Page 8 - Original Research & Studies - Semrush Blog

Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
We Studied 200,000 AI Overviews: Here's What We Learned
Content Marketing Statistics
Small Business Trends
SEO Mistakes Damaging Websites
Selecting SEO Elements to Test

Original Research & Studies

3 min read

Selecting SEO Elements to Test

The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing or otherwise).
Chris GreenJul 22, 2022
SEO Split Test Result: Adding Local Intent Keywords to Headings
So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Learned from Their LinkedIn Profiles [Original Research]
SEO Split Test Result: The Importance of Writing Effective Meta Descriptions
SEO Split Test Result: How Negative Review Snippets Can Impact SEO Performance
Using Google Search Console to Better Test SEO Changes
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