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Page 47 - General SEO - Semrush Blog

General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
Google Voice Search
SERP Features
Analyze a Website’s SEO
SEO KPIs
The Future of SEO: Understanding, Credibility, and Deliverability
Authority SEO
white hat vs. black hat SEO, and the gray

General SEO

9 min read

Black Hat SEO and White Hat SEO: What's the Difference?

Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.
Hilary St JonnNov 20, 2020
Protecting No.1 Ranking

General SEO

8 min read

How to Protect Your Position When You Rank 1st in SEO

After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan. Learn how to rank 1st in SEO by reading this guide.
Hunter BranchNov 20, 2020
What Is Black Hat SEO

General SEO

11 min read

What Is Black Hat SEO? 9 Risky Techniques To Avoid

In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.
Connor LaheyNov 19, 2020
White Hat SEO