General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.

General SEO

10 min read

What Is Google Voice Search? And How to Optimize for ItGoogle Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries.

Aida KnezevicNov 12, 2024

General SEO

12 min read

What Are SERP Features? Types & How to Optimize for ThemSERP features are distinct search engine results that stand out from regular organic listings.

Ravi PandyaNov 12, 2024

General SEO

10 min read

How to Analyze a Website’s SEO: Your Step-By-Step GuideLearn the different types of SEO analyses and find out how to improve your site’s search performance.

Sydney GoNov 07, 2024

General SEO

12 min read

SEO KPIs: 12 KPIs for SEO to Track & MeasureCommon SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.

Carlos SilvaNov 06, 2024

Easy and Effective Google Analytics Alerts for SEO Monitoring

General SEO

3 min read

Easy and Effective Google Analytics Alerts for SEO Monitoring

In the fast-paced and challenging world of SEO, anything that can make you better prepared and more efficient can only be a good thing. In this article, we will look at how Google Analytics alerts can keep on top of a wide variety of issues with the minimum of effort.

Chad Harwood - JonesAug 25, 2017

How To Measure the Impact of Your Site Migration

General SEO

6 min read

How To Measure the Impact of Your Site Migration

Site migrations require multiple stakeholders and intense processes. In the end, measuring success is sometimes forgotten or thought about retroactively. Don‘t fall into this trap. Use Semrush to set up your site migration for SEO success and provide easy-to-pull wrap up reports to key stakeholders to prove your value.

Katie CunninghamJun 30, 2017

General SEO

4 min read

Aggregate Review Schema: Recovering From a Spammy Structured Markup Penalty

Aggregate Review schema can be a great way for businesses to showcase both the number of reviews and the rating of individual products. Adding this markup to your website will then make you eligible for organic stars to show alongside your search listings

Emily SmithMay 18, 2017

General SEO

6 min read

6 Common Misconceptions About SEO That Can Hurt Your Digital Marketing

The importance of SEO is hardly a secret in 2017. But, even though business owners may know how vital it is to optimize their sites, they are often guided by SEO misconceptions. This post busts all of the most common myths and misconceptions about SEO.

Sergey GrybniakFeb 28, 2017

SEO vs. SMM: Why You Need Both for a Successful Strategy

General SEO

6 min read

SEO vs. SMM: Why You Need Both for a Successful Strategy

Let‘s take a closer look at how businesses can use SEO and SMM to draw in more traffic, and convert visitors into customers, and how to keep those customers coming back for more.

Eric SachsFeb 17, 2017

General SEO

6 min read

13 Most Common Hreflang Mistakes [Semrush Study]

We analyzed 20,000 websites that have multiple language versions using the Semrush Site Audit tool — a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.

Elena TerentevaFeb 15, 2017

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General SEO

Easy and Effective Google Analytics Alerts for SEO Monitoring

How To Measure the Impact of Your Site Migration

Aggregate Review Schema: Recovering From a Spammy Structured Markup Penalty

6 Common Misconceptions About SEO That Can Hurt Your Digital Marketing

SEO vs. SMM: Why You Need Both for a Successful Strategy

13 Most Common Hreflang Mistakes [Semrush Study]