General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.

General SEO

10 min read

What Is Google Voice Search? And How to Optimize for ItGoogle Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries.

Aida KnezevicNov 12, 2024

General SEO

12 min read

What Are SERP Features? Types & How to Optimize for ThemSERP features are distinct search engine results that stand out from regular organic listings.

Ravi PandyaNov 12, 2024

General SEO

10 min read

How to Analyze a Website’s SEO: Your Step-By-Step GuideLearn the different types of SEO analyses and find out how to improve your site’s search performance.

Sydney GoNov 07, 2024

General SEO

12 min read

SEO KPIs: 12 KPIs for SEO to Track & MeasureCommon SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.

Carlos SilvaNov 06, 2024

General SEO

10 min read

11 Most Common On-Site SEO Mistakes [Semrush Study]

Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engine rankings. The infographic below summarizes our key findings.

Elena TerentevaJul 19, 2016

General SEO

6 min read

How To Get Google Reviews (The Easy Way)

You no longer need a Google+ account to Google Review a local business. How does this change your marketing strategy? What can you do to harness this recent change to rank higher in SERPs? David Sawyer provides a formula to get more users to your page and business thanks to Google Review.

David SawyerJun 15, 2016

General SEO

6 min read

Hot or Not? Check Your Images with Heat Maps

Do you suspect that your sales page leaves people cold? Do you think nobody’s reading your content — or, at the very least, they’re ignoring your Call to Action (CTA) buttons? Are the images on your website turning visitors off — or confusing them?

Nichole Elizabeth DeMeréMay 25, 2016

How To Repurpose Content To Kick Your Bad SEO Habit

General SEO

6 min read

How To Repurpose Content To Kick Your Bad SEO Habit

As marketers, some of us often think that publishing lengthy blog posts or articles would work wonders for our site rankings. A more common notion is that the longer the post, the better its search ranking will be, according to serpIQ.

Christopher Jan BenitezNov 18, 2015

6 WordPress Plugins To Personalize Your Website's User Experience

General SEO

4 min read

6 WordPress Plugins To Personalize Your Website's User Experience

User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content. And that’s about as far as they go — everything is top-level and aimed at the average user.

Adam ConnellSep 22, 2015

General SEO

6 min read

Baidu 101: An Overview of Baidu Webmaster Tools

Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China.

Wei Leen NgSep 03, 2015

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General SEO

11 Most Common On-Site SEO Mistakes [Semrush Study]

How To Get Google Reviews (The Easy Way)

Hot or Not? Check Your Images with Heat Maps

How To Repurpose Content To Kick Your Bad SEO Habit

6 WordPress Plugins To Personalize Your Website's User Experience

Baidu 101: An Overview of Baidu Webmaster Tools