General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.

General SEO

10 min read

What Is Google Voice Search? And How to Optimize for ItGoogle Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries.

Aida KnezevicNov 12, 2024

General SEO

12 min read

What Are SERP Features? Types & How to Optimize for ThemSERP features are distinct search engine results that stand out from regular organic listings.

Ravi PandyaNov 12, 2024

General SEO

10 min read

How to Analyze a Website’s SEO: Your Step-By-Step GuideLearn the different types of SEO analyses and find out how to improve your site’s search performance.

Sydney GoNov 07, 2024

General SEO

12 min read

SEO KPIs: 12 KPIs for SEO to Track & MeasureCommon SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.

Carlos SilvaNov 06, 2024

Did You Configure Your Site for the International Googlebot

General SEO

4 min read

Did You Configure Your Site for the International Googlebot?

Once every so often, the SEO world is subject to a major shift that shakes its virtual tectonic plates to the core. In January this year, the tremor of this impending quake went unnoticed. This was characterized by a change in the foundational basis of SEO best practices internationally.

Lalit SharmaAug 21, 2015

5 Common Myths About Choosing Domain Names for International SEO

General SEO

2 min read

5 Common Myths About Choosing Domain Names for International SEO

Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.

Martin KuraAug 12, 2015

Dips and Spikes in Traffic: Using the Position Changes Report in Semrush

General SEO

3 min read

Dips and Spikes in Traffic: Using the Position Changes Report in Semrush

As a former customer support specialist, I understand the most commonly asked questions by customers. One of these repeated questions was about the traffic graph. “Where did this huge dip/spike come from?” You would constantly monitor the traffic for a particular domain and out of nowhere this huge dip occurs in the graph. You prepare for the worst.

Mike IsaacJul 27, 2015

Parallax Web Design vs. SEO: What You Need To Know

General SEO

6 min read

Parallax Web Design vs. SEO: What You Need To Know

As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be ‘baked in‘ to the process right from the start.

Steve MorganJun 04, 2015

General SEO

5 min read

Your Guide to Understanding Google's Sitelinks Search Box

Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides.

Shane JonesMay 28, 2015

General SEO

5 min read

Google’s Fetch and Render: Why It’s Important

Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.

Pat MarcelloApr 20, 2015

Load more articles

NOTE

General SEO

Did You Configure Your Site for the International Googlebot?

5 Common Myths About Choosing Domain Names for International SEO

Dips and Spikes in Traffic: Using the Position Changes Report in Semrush

Parallax Web Design vs. SEO: What You Need To Know

Your Guide to Understanding Google's Sitelinks Search Box

Google’s Fetch and Render: Why It’s Important