AI Social Content Generator

AI Social Content Generator by Predis.AI helps you create a library of fresh, brand-friendly images and video content for your social platforms. No more endless brainstorming! Now, with the help of AI, you can quickly create and edit the perfect content to represent your brand online.

You can find AI Social Content Generator in the Semrush App Center.

Here are just a few benefits of using AI Social Content Generator:

Generate fresh content at scale for Facebook, Instagram, TikTok, YouTube, and more
Maintain consistency with personalized branding and tone
Analyze top competitors to find the most effective post types and topics
Create a variety of content types, including videos, carousels, images, quotes, and more
Stay active on social media by creating relevant content more quickly

Pricing & Limits

The monthly subscription fee for the AI Social Content Generator app is $35.

App Subscription includes:

Create and manage content for two brands
Generate up to 200 posts per month with AI
Perform 100 competitor analyses per month
Get a total of 10 minutes of voice-over per month

Additionally, AI Social Content Generator offers three optional pricing add-ons for users to choose from.

AI Social Generator Plus: +$20/month

Create and manage content for one additional brand
Generate an additional 100 posts per month with AI
Perform an additional 50 competitor analyses per month
Can be purchased multiple times for expanded access

Premium Stock AI assets: +$15/month

Gain access to premium images when creating posts.

+100 minutes of voice-over: +$19.99/month

Receive an extra 100 minutes of voice-over per month to enhance your videos.
Can be purchased multiple times for expanded access

What Is Included in AI Social Content Generator?

AI Social Content Generator’s features cover three categories:

Content library: Create and maintain a library of video, image, carousel content, and more, manually or with the help of AI
Competitor research: Analyze your competitors’ growth, strongest post types, and topics
Brand management: Create and maintain a brand style, including colors, logos, font choices, and more

We’ll cover each in more detail below.

The first time you access the app, you’ll be greeted by a prompt to select the type of post you want to create.

The starting page of Social Content Generator demonstrating all types of content available for generation..

For this process, you’ll need to provide:

An idea or post prompt
A desired template from the available gallery
Input and output languages
Your brand logo (if you have one)
Your brand colors
Your brand’s font (or just one you prefer to use)

If you change your mind about your brand details, don’t worry. You can update your branding later in the Brand Management tab.

Then, the tool will generate your first posts. It’s that simple!

Now, you’ll get to see the app’s main interface.

The first section you’ll see is the Content Library. To go to a new section, you’ll need to use the menu on the left. By default, this will be collapsed, but you can expand it by clicking on the menu icon, which is three horizontal lines or .

Here’s what the menu looks like when it’s expanded:

The expanded navigation menu, showing the currently active brand, Content Library, Competitor Analysis, Manage Brand, and My Account links.

In this menu, you can "Switch brand" and choose the app’s language (using drop-down menus at the top and bottom)
You also have four navigation options that will lead you to different sections in the app:

Content Library
Competitor Analysis
Manage Brand
My Account

We’ll go through each of these sections in more detail below.

Content Library

The Content Library page is where you can find all the content you’ve created for your brand.

Find it by expanding the left menu. The Content Library is the second menu option beside the stacked image icon.

In the center of the screen, all the content you’ve already created for your brand is displayed in tiles.
The Content Library interface, showing three posts.

To search or filter your library, click the filter icon in the top right corner.

The filter menu will appear as a frame in the middle of your screen.

The app's filter interface. Here, you can search posts, or filter by date, tags, post type, or theme. Finally, you can click a check box to include archived posts.

Here, you have a few options:

Search: Enter a keyword or phrase into the text box
Filter by date: Select a date range (options include the last 7, 15, or 35 days, or a custom date range)
Filter by tags: Include or exclude posts that are tagged “scheduled,” “published,” and/or “failed”
Filter by post type: Include or exclude videos, images, and carousel posts
Filter by theme: Select from the list of available post types (find the complete list here)
Include or exclude archived posts

Simply set your filter preferences and click “Apply Filter.” Now, your Content Library will display only content that aligns with your filter preferences.

You also have a number of organization options within each tile. Click a tile’s menu button (three stacked lines) to get started.

A post in the Content Library with the post menu expanded.

Here’s what you can do:

Download Creative: Save the images or video so you can upload them to your social platform later
Organize: Add custom tags to your content so you can filter for them later
Duplicate: Make a copy of that piece of content
Archive: Hide that content in your library without deleting it (it won’t show up unless you enable archived content in your filter)
Save as Template: Make that post into a reusable template so you can create similar posts again and again
Delete Multiple: Select more than one post to delete from your library
Delete: Delete only this post from your library

How To Create New Content

You can create new content from the Content Library page. There are a few different ways to do this.

First, to generate multiple new posts with AI, click the “Create More Posts” button.

The Content Library interface with a red box around the Create More button in the top right corner.

The app will then generate two more fully editable posts based on your brand info and previous information you’ve entered into the app. For example, if you’ve created a business post before (see below), the app may use that info again now.

To create one new post based on your preferences, click the “Create New” button.

The Content Library interface with a red box around the Create New button in the top right corner.

This will initiate the “What do you want to make?” window.
AI Social Content Generator image 10
Select your prompt type to get started.

Text to Post

This post is created based on a topical prompt.

To create one, use the text input field to describe your prompt and click the “Next” button. You can also set preferences for the future post language before generating it at the top right of the window. The Text to Post interface in the 'Your Inputs' step of post generation. In the top-right corner, highlighted with red is the Input language and Output language feature that allows to automatically translate the post to a desired language. First arrow show where to input your idea for the post, and the second arrows shows the Next button.

Next, you’ll be invited to select your post type (Video, Ads, Single Image, Stories, Carousel) and choose the template from the ones available. You can also let AI pick it for you. Click on the “Next” button for the final step of generating the post.
The Text to Post interface in the 'Choose Templates' step of post generation. First arrow shows options of the post type you can choose at the top, the second arrow shows where you can select a template for the post, and the third arrow shows the Next button. Also, highlighted are the filters for templates available.

In the final step, “Finishing Touches,” you’ll see two tabs: Assets and Advanced.

In the Assets tab, you can select your media source (open-source images or ones you’ve uploaded manually) or let AI select assets for you.

A demonstration of the Assets tab in the 'Finishing Touches' step of post creation.

In the Advanced tab, you can set up the color palette (your brand palette or AI-suggested one) and the tone of voice of your post. A demonstration of Advanced tab in the 'Finishing Touches' step of post creation.

Click the “Generate” button to get your post.

E-comm Product Post

E-comm Product post allows you to create an e-commerce post using your product catalog. Simply upload a product catalog file and choose your post type, template, color palette, and tone of voice to generate your E-comm Product Post.

A demonstration of E-comm Product post creation.

Blog to Post

A Blog post is generated based on the URL you provide. The app will extract the blog article from the webpage you’ve provided and create three script versions you can choose from.

Once you confirm the script for your post, you can proceed to the “Choose Template” and “Finishing Touches” steps (see detailed description in the Text to Post section above).

A Blog to Post creation process demonstration.

Script to Post

Script to Post lets you create a post based on the hand you provide. Your script should consist of a Title, Subtitle, Slides, and CTA: An example of a Script to Post interface in the 'Your Inputs' step of post creation.

Business to Post

A business post is generated based on information provided about your brand.
An example of a Business to Post interface in the 'Your Inputs' step of post creation.
To create one, enter:

A short business description
Target customer
Products, services, or relevant topics
Your value proposition
Post themes

Meme Post

A meme is created by AI based on a single line of text input. A demonstration of a Meme post creation.

To create a meme, enter your description, choose a template you like (or let AI choose), and click Generate.

Special Day Post

Special Day posts commemorate an event or holiday during the current month.

To create one, fill in your business information and click Next.
An example of a Special Day Post interface in the 'Your Inputs' step of post creation.
This month’s Special days’ templates will appear on the screen. Click on the one you want to post about.

The last thing will be to add finishing touches by choosing a color palette, tone of voice, and assets to use in your post.

Quote to Post

A topical quote from an influential figure. Use the drop-down to select a category and generate your post from our library of quotes, or write your own!
A demonstration of a Quote to Post creation using the template.
A demonstration of where to find the 'Write my own' toggle that allows you to insert a specific quote you have in mind for the post.

Manual Post

Create a post without the help of AI. Simply select your post type and template, then click “Generate.”

A demonstration of a Manual Post creation.

The app will automatically create a sample post in your content library using the template you selected. Click the “edit post” icon in your Content Library to update your post’s format, content, and design. An example of a Content Library interface with the arrow pointing at the Edit button on one of the posts.

How To Edit Content

Every post created in AI Social Content Generator is editable. All you have to do is click the edit icon (a pencil, or Pencil menu icon ) in the top right corner of that post in your Content Library.

A post from the Content Library, with a red arrow pointing at the edit icon in the top right corner.

The post editor is broken into three sections:

Creatives: The images or video
Captions: The text beneath your image or video
Hashtags: The hashtags you’re targeting with that post

Important note: The post editor will look a little different based on the type of content you’re working on.

For example, if you’re editing a video, you’ll have a few additional options at the bottom of the screen:

Play all: Plays the entire video
Play current: Plays only the selected scene
Scene time: What time the current scene plays in your video (e.g., at 8.5 seconds)
Timeline: The order each element of your video is introduced
Scenes: A list of all the scenes in your video

The lower post editor menu, which only appears for videos. From left to right, it shows: Play All, Play Current, Time (in the example, it's 8 seconds), Timeline, and Scenes (currently showing).

For videos and carousels, when editing your post, you’ll need to select the image or scene you want to change before adding any new elements.

When you’re finished editing, click the “Download” button in the top right corner. This will save your assets so that you can queue them for posting on your social platforms.

Creatives

The Creatives section is broken into seven tabs:

Design

In the Design tab, you can select and edit your post template and color palette.

First, choose from our library of templates, or upload your own.

The Post Editor Templates menu, showing a variety of suggested templates to choose from.

Then, click any element on your post to update it. For example, you could change the text, font, and colors or resize or reposition any element of the template.

The post editor, with a text box selected for editing.

Pro Tip: If you want to carry all your edits to another template, make sure the Keep My Edits toggle is activated.

The Templates menu, with the Keep my edits toggle activated.

To swap your color palette, click Palettes, then select the color scheme you want to use.

The Palettes menu showing a variety of color options, including brand colors, colors pulled from the image, and AI-generated options.

If you’ve set your brand colors, this will be the first option on the list. But you can also pull colors from the image itself or choose from a variety of AI-generated palette options.

Once you click on a palette, the app will automatically update the colors on your post. Not happy with how it turned out? Click on any element you want to re-color, and you can tweak it manually.

Text

In the text tab, you can add new text elements to your post.

The Text menu, showing a variety of text options to add to your post, including a blank header, sub header, and body text, and pre-designed options with suggested text.

If you’re editing a carousel or video, start by selecting the scene or image you want to add text to in the post editor.

Next, in the “Text" section, click on any text style from the menu, and it will appear in the center of your post. Then, you can click and drag to reposition it, change the colors, and update the text itself.

However, this screen does not change the style of text that was already part of your template. So if you need to make changes to that, you’ll have to do it manually.

In the “My fonts” section, you can upload custom fonts to use in your brand’s content. If you’ve already uploaded custom fonts, you can find them here.

The My fonts menu, showing the Upload font button.

Media

Add or change images in your post on the Media tab.

Here, you have three options:

AI Suggested
Choose from the Unsplash library
Choose from the Pexels library

The Media menu, which includes three tabs, from left to right: AI Suggested, Unsplash, Pexels. Each tab contains a variety of images for your use.

To add a new image to your post, first, find it in the appropriate section. For example, if you want to add an Unsplash image, click Unsplash, scroll until you find the image, and click on it.

By default, the new image will appear in the center of your post. Click on it (in the post itself) to resize and reposition it.

the image editing pane, where you can resize or reposition an image, or show all or part of it. The parts of the image not visible in the post are transparent.

You can also swap out an existing image. To do this, first, click on the image element you want to change. Then, after you’ve selected it, use the image library menu to the left to find a new image. Once you click on a new image, it will replace the old one.

If you’re editing a video, you’ll also be able to select from a library of video and audio content from Pexels.

The Media menu for a video post, with a red box around the Video and Audio tabs.

Voiceover

The Voiceover tab is accessible for videos that have been created using the Video With Voice-Over post type.

AI Social Content Generator image 38

The Voiceover tab enables you to fine-tune the voiceover of your video content, scene by scene.
AI Social Content Generator image 39

For each separate scene, you can:

Change which text element will be used for the voiceover.

If you do not want to apply voiceover to a specific frame, simply select "None" from the drop-down menu when editing that scene.
Change the voiceover speaker.

You have the option to select a speaker for each scene of the video individually or apply a single speaker's voice to the entire video by checking the "Apply to all pages" box.

Select a specific color to highlight the text as it is spoken.

AI Social Content Generator image 42

To disable this feature, simply switch off the toggle located on the right side of the Highlight Color section.

Uploads

The Uploads tab houses all the media content you’ve manually uploaded, including images, logos, video, and audio.

The Images section includes all image types, such as photography or illustrations. Click “Upload” to add to your manually curated image library.

The Uploads menu, on the Images tab, showing the Upload button.

The Logos section is where you can find light and dark versions of your brand logo. If you haven’t yet uploaded your logo, you can do so here by clicking the appropriate “Upload” button (e.g., for light vs. dark backgrounds).

The Uploads tab showing the logo menu, along with a previously uploaded brand logo.

Video and audio are only visible if you’re editing a video post. Select those sections to see the content you’ve already uploaded. To add to your personal library, click “upload.”

Elements

On the Elements tab, you can add graphical elements (e.g., shapes) to your post.

The Elements tab, showing blue graphics in various geometric shapes.

By default, an array of options will be suggested to you. However, if you want something different, just type it into the search bar, and a variety of matching options will appear.

The Elements section with a search query of "star," showing a variety of black and white star graphics.

Layers

On the Layers tab, you can see all elements that have been added to your post in order. In other words, at the top of the list is the topmost element. At the bottom of the list is your bottom layer—probably your background.

The Layers menu, showing a list of layers on the post being edited. Each layer has a descriptive label, an eye icon, a lock icon, and a trash icon.

To bring a layer forward, click and drag it in the list into the position you want. For example, to bring an image forward, drag it up on the list.

For each layer, you also have three icons:

Eye: Show or hide that layer
Lock: Prevent that layer from being updated (such as changing the font or color)
Trash: Get rid of that layer

Click on each icon to activate or disable it.

Resize

On the Resize tab, you can select your post type and platform, and the app will adjust your content to match those specifications.

For example, if you’re working on a square post (e.g., an Instagram post) but decide you’d rather post it as an Instagram story, it will automatically reformat it into a rectangle:

The Resize tab showing all available post sizes to choose from.

Post sizes include:

Instagram post
Instagram story
Instagram ad
Facebook post
Facebook cover
Facebook ad
YouTube thumbnail
YouTube channel
Full HD
Pinterest post
Google Business

Need something different? Just type your preferred height and width, and the post will resize accordingly.

Captions

The Captions section allows you to write or generate your post caption.

To write your caption manually, just type directly into the text field in the middle of the screen.

The Captions section, with a drop down menu for tone and a large text field for writing or editing the caption text.

To generate a caption with AI, first use the drop-down menu to select your preferred tone. Then, click “Generate more.” An additional text field will appear beneath the first one.

The Captions section, with a red arrow pointing to the "Generate More" button in the top right corner.

Next, select the caption you want to use by clicking on it. A green check mark will appear beside the one that’s currently selected.

The Captions section, with two captions in the center of the screen. The first one is selected, which is indicated by a green check mark.

Then, you can edit the text directly or add emojis by clicking on the smiley face icon.

The Captions section with a red arrow pointing to the smiley face icon on the right side of the text editor. Click this to add emoji to your caption.

Hashtags

In the Hashtags section of the Post Editor, you can choose the hashtags you want to target with your post.

You have two options:

Choose an AI-suggested hashtag
Type your own hashtag

AI-suggested hashtags are compiled in the middle of the screen. The tool can suggest hashtags based on:

Caption
Creatives
Content

Click the radio button beside the one you prefer.

Additionally, sort your hashtags by relevancy or reach by clicking on the appropriate option.

To select a hashtag, click on it. It will then appear in the editing pane to the right, where you can make changes if necessary.

To enter your own hashtag manually, simply type it directly into the editing pane.

Competitor Analysis

The Competitor Research page analyzes your top social media competitors, uncovering key details like:

The content themes they post about more often
Which topics and post types earn the highest engagement
Which hashtags they target
Their top-performing posts

The first time you visit this page, a window will appear in the center of the screen. Here, you’ll need to enter the Instagram and/or Facebook profiles of one of your competitors.

A pop-up window titled "Add Competitors" with two text fields. The first text field is labeled "Enter Instagram Handle," and the second one is labeled "enter Facebook Page Name."

To change this later or add additional competitors, click “Manage Competitors” in the top right corner of your screen, and you will return to this window.

The Competitor Analysis interface, with a red arrow pointing to the Manage Competitors button in the top right corner.

The Competitor Analysis page analyzes one social profile at a time. To toggle between competitor profiles, expand the competitor drop-down menu and click on the one you want to analyze.

The competitor drop-down menu, to the left of the Manage Competitors button. Expanded, it shows all the competitor profiles you've added to the tool, with the currently active one highlighted in gray. Click on the handle you want to analyze to select it.

Header

The header section of the Competitor Analysis page shows basic information about your competitor’s social profile, including:

Their handle and default image
Their follower count
Their post count
Average number of likes
Average engagement percentage
Average number of comments

The Competitor Analysis header section, showing basic information about the competitor's social platform, and the date range being analyzed.

Additionally, it’s here that you can tailor your view.

First, Date Range shows the period you’re currently analyzing. To change it, click on the dates and select a new range from the calendar. The page will automatically refresh to include this new information.

The Competitor Analysis header with the date range menu expanded. The interface shows two calendar months, with the analyzed date range highlighted in blue.

Second, the Refresh Analysis button refreshes the page so that you’re viewing the most up-to-date data.

Finally, click “Save as PDF” to download a PDF of the report.

Content Analysis

The Content Analysis tab is a high-level analysis of that social profile’s overall content trends. Here, you’ll find charts analyzing:

The content themes they post about most often
The themes that draw the most engagement from their audience
The content they post about most often, broken down by post type
The post topics that draw the most engagement for each post type

The Content Distribution Pattern widget, showing the top three content themes being posted about, as well as each theme's post count and engagement.

To see example content related to any of these post types or themes, just click on that segment of the graph, and posts will appear on the right.

he Content Distribution Pattern widget with one post theme selected, and two sample posts to the right.

Click on that segment again to return to the original view.

Content Themes

The Content Themes tab shows analyses of post topics in greater detail.

The Content Themes tab, showing a chart of grouped themes, performance, and content examples.

Here, the AI groups related themes that overlap in their content. These themes are described by AI with theme labels, which encapsulate several related hashtags. If you click on a Theme Label, you’ll be directed to the Hashtag Analysis tab, which will only show data for the hashtags included in that label.

For each set of themes, the tool will tell you how that content performed. This includes engagement percent, average engagement, share of voice, and number of posts included in that set.

Then, in the “Representative Images” column, you’ll see images of the posts themselves. Clicking on an image will open the live post in a new window.

You can sort this report by clicking on the following column headers:

Engagement %
Average Eng.
Share of Voice
Total Posts

Hashtag Analysis

The Hashtag Analysis tab takes a deep dive into the hashtags your competitor is targeting on that social platform.

Here, you have three widgets.

First, Hashtag Sets are groups of related hashtags identified by AI, which are frequently used together.

he Hashtag Sets widget showing AI-grouped hashtags targeted by the competitor brand.

Second, the Top 5 Hashtags widget identifies the five most frequently used hashtags based on the percentage of posts they appear on.

Finally, Hashtag Details breaks down individual hashtags, showing you:

The number of posts it was used on
The Engagement % earned by those posts
The average post likes and comments for posts using that hashtag
Recent posts using that hashtag

The Hashtag Sets widget

Post Performance

The Post Performance tab analyzes the performance of individual posts and post types, regardless of content theme.

First, Post Distribution breaks down the number of posts by type, including:

Instagram	Facebook
Video Single Image Carousel	Video Single Image Album Link

The Post Distribution widget for an Instagram profile

Next, Engagement Contribution shows how much engagement each of the aforementioned post types earned.

The Engagement Contribution widget

Post Distribution shows when they post their content each week.

The Post Distribution (left) and Engagement Contribution (right) widgets, showing the density of posts and engagement by day and time.

The vertical axis shows the day of the week, and the horizontal axis shows the time of day. Posts are denoted by a colored block. A lighter hue indicates fewer posts, while a darker hue indicates more. Place your cursor over a block to see the number of posts at that time.

Engagement Contribution works in a similar way, showing the time and day that the account’s posts earn the most engagement. Similar to Post Distribution, a darker hue indicates more engagement at that time.

The Online Activity chart breaks down posting activity by date and post type. It shows how many posts were made each day, color-coded by type. Similarly, Engagement Activity depicts engagement by day, color-coded by post type.

The Online Activity (top) and Engagement Activity (bottom) widgets, showing the density of posts and engagement by post type and date.

The Post Distribution (by post type) and Engagement Contribution (by post type) widget functions the same way as the above charts, Post Distribution and Engagement Contribution. However, these charts each look at a single post type rather than viewing all content holistically.

Best Performing Posts highlights the top five posts by engagement currently on the account.

The Best Performing Posts widget showing the current top five posts on the competitor's account.

Finally, All Posts lists everything currently posted to the account, including:

Post creatives
Caption text
Engagement %
Likes
Comments
Date published

The All Posts widget, found the Post Analysis tab, in Competitor Analysis.

Brand Management

The Brand Management page is where you can set up your brand’s style and preferences.

On the Brand Details tab, you can specify:

Your brand colors
Your preferred font (including custom fonts)
Your social handle and website
Your brand’s main hashtags
Logos for use on light and dark backgrounds

The Brand Management screen, showing the Brand Details tab.

On the Integrations tab, you can upload your e-commerce product catalogs to create E-commerce Posts easily.
The Brand Management screen, showing the Integrations tab.

On the Uploads tab, you can upload image and video assets for use in your social posts.
Brand Management's Uploads tab, showing the Upload Media button.

On the Templates tab, you can upload and save custom post templates for use in creating social content either manually or with the help of AI.
The Templates tab, showing the Upload Template button.
Here, you can upload your template design as a PDF and choose a design font, and the tool will automatically convert it into a template you can use.
You can also create a blank template and use the app’s editor to create your own custom design:
An example of the interface's appearance after you click on the Upload Template button in the Templates tab.

Finally, the Exports tab displays the status of your videos’ processing and downloading.

The Exports tab, showing all of your exported videos with processing status of each. Here, you’ll be able to see all the videos that have been exported with one of the following statuses:

Preparing the video
Processing complete
Error

It allows you to track the progress and identify any issues with your exported videos.

My Account

The final section, My Account, is where you can manage and update your current subscription.

AI Social Content Generator image 78

The Billing Plan tab has two tabs. First, under Current Plan & Usage, you can see how many posts, brands, and competitor analyses you still have available.

Second, under All Plans, you may add additional access to your plan. For $20/month, you can add one brand, 100 generated posts, and 50 additional competitor analyses.

Finally, the Brands tab shows a basic overview of each brand you’ve added to your account.

AI Social Content Generator image 79

Here, you can click Add New Brand to create a new one, or deactivate a brand, if enough time has passed since creating it.

If you have other questions about the App Center or AI Social Content Generator, please email us directly at app-center@semrush.com.

NOTE

Knowledge Base

AI Social Content Generator

Pricing & Limits

What Is Included in AI Social Content Generator?

Setup & Navigation

Content Library