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Semrush Toolkits

Knowledge Base

Knowledge Base
Semrush Toolkits

Semrush Toolkits

The value of Semrush lies in the wide range of tools available — the software contains over 40 tools for SEO as well as content, advertising, competitive research, reporting, and social media management. 

This way, you can manage all aspects of a website’s online visibility through Semrush. Gather SEO insights, research competitors, use our content tools to create new pages, build links, run ads, and promote your new material on social media — all using Semrush tools. 

Some reports can be generated with the Semrush search bar and others require creating a Project to set up. The list of Project tools and instructions on how to create Projects can be seen on this page.


You can find user manuals, articles, and frequently asked questions on each tool and report within Semrush using the Knowledge Base navigation menu on the left-hand side of this page.

SEO Toolkit
SEO (search engine optimization) specialists love the depth and versatility of what Semrush has to offer. You can use Semrush to conduct market research and competitive analyses on a website’s closest competition on the SERPs. The SEO toolkit has four main workflow categories: Competitive Research, Keyword Research, Link Building, and On Page and Technical SEO. Following the flow of this toolkit will help you cover all bases of your website's SEO. Some of the top tools and reports in the SEO kit include:
Semrush Local

Semrush Local is dedicated to helping local businesses and agencies grow by gaining and retaining loyal customers with less effort. We provide businesses the tools and data they need to attract more clients and scale their business.

Local serves any business with a physical location (whether it’s one or 1000 locations) or serving specific localities that rely on local customers.

Advertising Toolkit

Semrush is perfect for a PPC (pay-per-click) specialist, as it allows for tons of keyword research and competitor analysis to plan and track the performance of paid search campaigns. Some of the top tools and reports in the Advertising kit include:

Semrush Social

You probably know that social media is an important tool for businesses to grow and bring people to their websites. But, maybe you’re having trouble figuring out exactly HOW to best engage and grow your audience. The Social Media Toolkit offers four unique tools to track your social competitor's strategy, plan out your own campaigns in a calendar, see your internal analytic metrics for your Facebook, and Instagram channels, and also monitor incoming messages and provide quick responses.

Content Marketing Toolkit
Having high-quality content on your site is a determining factor when it comes to SEO rankings. However, it’s not always clear exactly how you can optimize your content to rank organically. The top tools in the Content Marketing Toolkit include:
Agency solutions (Agency growth Kit)

Agency Growth Kit is a dedicated Semrush add-on for digital agencies which helps marketing businesses to get inbound and outbound leads, close deals, manage projects, collaborate with clients, and more.

Management Toolkit

The Semrush Management Toolkit contains a set of solutions that will help you manage all your marketing campaigns from one place, get timely notifications of all the events that influence your rankings, make your own notes, and report on your performance in an elegant fashion.

Frequently asked questions
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Manual
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Workflows
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