The first step in running a successful advertising campaign is to analyze your market. This means you are going to want to dive deep into our tools that show you how your competitors are running their campaigns. You’ll see everything from the keywords they are bidding on to the ad copy they are using for their ads.

Reports in this workflow include:

• Domain Overview
  Domain Overview presents a range of overview metrics about a domain’s online visibility so you can quickly get a full picture of a website’s online presence, including paid search traffic. From a Domain Overview, you can click on any of the data modules to jump into more specific reports on Semrush and continue your analysis further.
   
• Advertising Research
  With Advertising Research, you can discover your closest paid search competitors, see the keywords your competitors are bidding on, and analyze live ad examples from their campaigns. Analyze keywords by CPC (cost-per-click), competitive density, and more competitive metrics. With this data, you will be able to research, plan, and execute successful PPC campaigns and audits.
   
• AdClarity — Advertising Intelligence
  AdClarity is a competitive intelligence app created by BIScience, which collects, analyzes, and aggregates real-time display, video, and social ad occurrences across 650 thousand publishers from 51 global markets.
  
  You might have the most appealing ad copy, the best visuals, and an incredible traffic manager, but if you don’t know what your competitors are doing, your advertising efforts can come to naught. AdClarity delivers all-around insights into your rivals’ advertising campaigns and their performance. 
   
• PLA Research
  The PLA Research will allow you to analyze the visual aspects of your competitor's advertising strategy.
  
  Engaging ads are going to be what draws your audience to your ultimate goal: conversions. While writing good ads can seem like a daunting task, the help of tools such as the PLA Research can go a long way in turning your ads nightmare into a dream.

After identifying what your competition is doing, you will want to look for your own set of keywords that will bring you the most bang for your buck. To uncover the best target keywords for your campaign and improve existing campaigns, try out our numerous keyword research reports.

Reports in this workflow include:

• Keyword Overview
• Keyword Gap
• Keyword Magic Tool
• Ad History
• PPC Keyword Tool

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With the help of the Position Tracking tool, you can track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location and device type (mobile phone, tablet, or desktop). The tool has many features like tagging, sorting, filtering, and exporting reports, making it easy to find exactly what you’re looking for in your website’s SEO or PPC performance.

By looking at your paid keywords, you can see if your competitors are paying for more visibility on your keywords.

The Ads Launch Assistant app is ideal for advertisers who need to launch and analyze Google Ads campaigns quickly.

This app can help you to get the most out of your ad budget, analyze data and make informed decisions, measure your success, and maximize your ads performance.