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What data does Semrush have?
Knowledge Base
Knowledge Base
Semrush Data & Metrics
What data can Semrush provide?

What data can Semrush provide?

Semrush can provide the following data about any website:

  • Keyword rankings

  • Keyword analytics

  • Website traffic 

  • Backlinks

  • Website visitor engagement

  • Online advertising: creatives, positions & keywords 

  • Global databases

  • Desktop and mobile traffic data

  • Search engine volatility by industry

  • Brand mentions for Public Relations

  • Social media engagement and traffic

Semrush is built for all facets of digital marketing (SEO, Content Marketing, Advertising, Social Media) and Competitive Research.
 

Using these tools, you are able to analyze the competition, audit websites, track a custom set of keywords, build links to improve SEO, manage a team’s content and social media calendars, create reports, and so much more. 

Semrush Database Size

As of Fall 2023, the Semrush database contained over:

  • 142 geographic databases

  • 25,3 billion keywords

  • 808 million domains

  • 500TB of raw website traffic data for 190 countries and regions

  • 43 trillion backlinks

  • 1 billion Google Ads

Up to date statistics on the size of the Semrush database can be found here. 

Which Search Engines Can be Analyzed in Semrush?

Most of our tools work only with Google search engine. For search engine rankings and keyword analytics, we use third-party data providers to collect Google’s actual search results pages for the 543 million most popular keywords. We study both organic search results, as well as paid search results to give you a complete picture of any website’s visibility on Google.

In the Position tracking tool, you can track your keywords positions on Google, Baidu, and Bing (top 50 results on SERP), but other search engines aren’t available. As of now, tracking results on Baidu is available on the national level only. You will find the setup manual here.

The Traffic Analytics tool (Traffic Journey Report), which is a part of the .Trends solution, allows you to estimate how much traffic a website receives from different search engines such as Google, DuckDuckGo, Bing, Yandex, Baidu, etc, depending on the filters you apply (Date, Location, Devices).