Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.

7 min read

We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

Luke HarselOct 30, 2024

Original Research & Studies

10 min read

96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Margarita LoktionovaApr 10, 2024

Original Research & Studies

7 min read

10 Small Business Trends for 2024Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Original Research & Studies

14 min read

SEO Mistakes: Common SEO Issues & How to Fix ThemSEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.

Kari DearieJan 24, 2024

Websites with the Greatest Traffic Growth

Original Research & Studies

6 min read

Traffic Growth Rankings for US Websites [Study]

Semrush compared January 2020 vs. 2021 traffic stats for the US domains to see which websites were getting more traffic.

Olga AndrienkoApr 29, 2021

Low & High Competition Buyer Keyword Lists

Original Research & Studies

30 min read

Low & High Competition Buyer Intent Keyword Lists

We reviewed 20 billion Google searches to find low competition buyer keywords. We reviewed high competition buyer intent keywords for an insight into user behavior. The low competition keyword list shows opportunities for small retail and service businesses.

Shelley WalshApr 27, 2021

20+ SEO Experiments to Get More Organic Traffic

Original Research & Studies

8 min read

20+ SEO Experiments to Get More Organic Traffic

Want to get more organic traffic? Here are 20+ SEO experiments you can run on your site with the aim of increasing traffic and CTR — with examples.

Brian MoseleyApr 16, 2021

Original Research & Studies

8 min read

How To Run an SEO Split-Test (the Easy Way)

Got an SEO experiment that you want to test? Here’s how to run an SEO split-test — without complex code or developer help.

Brian MoseleyApr 16, 2021

SEO Analysis Increases Global Classroom Community Visibility

Original Research & Studies

5 min read

SEO Analysis Increases Global Classroom Community Visibility — Semrush Reality Show Episode #2

Episode #2 jumps across “The Pond” to explore our second Reality Show case study featuring the challenges confronting an innovative online classroom community, Learning With Experts. The agency team Semrush selected for this challenge is UK-based Re:Signal — proven SEO experts and digital marketers.

Anna KocheguraApr 11, 2021

How To Prepare for Core Web Vitals Update

Original Research & Studies

8 min read

How to Prepare for Core Web Vitals Update in 2021 [Study]

Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.

Aoife McIlraithApr 07, 2021

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Original Research & Studies

Traffic Growth Rankings for US Websites [Study]

Low & High Competition Buyer Intent Keyword Lists

20+ SEO Experiments to Get More Organic Traffic

How To Run an SEO Split-Test (the Easy Way)

SEO Analysis Increases Global Classroom Community Visibility — Semrush Reality Show Episode #2

How to Prepare for Core Web Vitals Update in 2021 [Study]