Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.

7 min read

We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

Luke HarselOct 30, 2024

Original Research & Studies

10 min read

96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Margarita LoktionovaApr 10, 2024

Original Research & Studies

7 min read

10 Small Business Trends for 2024Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Original Research & Studies

14 min read

SEO Mistakes: Common SEO Issues & How to Fix ThemSEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.

Kari DearieJan 24, 2024

Original Research & Studies

4 min read

SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]

We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.

Olga AndrienkoMar 10, 2021

Anatomy of Top Performing Articles: Successful vs. Invisible Content

Original Research & Studies

10 min read

The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]

We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.

Alina PetrovaFeb 02, 2021

Original Research & Studies

7 min read

Ecommerce Growth: Global Digital Shopping Performance Report

Discover the key highlights from our comprehensive Digital Shopping Performance Report to get a helicopter view of the global online shopping landscape, uncover the key market winners and their growth channels, and pinpoint the fastest-growing ecommerce market segments.

Natalia ZhukovaJan 27, 2021

Original Research & Studies

10 min read

A/B Split Testing for SEO — Now Is the Time

“Poke the bear” — the game we regularly play with search engines: make changes, wait, monitor for the effect. Change the game with a better way of SEO testing.

Brandon HowellJan 06, 2021

New Era of SEO A/B Split Testing with SplitSignal

Original Research & Studies

10 min read

SEO A/B Split Testing 101

Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.

Rich BarnettJan 04, 2021

Original Research & Studies

10 min read

Black Friday Statistics: Key Trends and Shifts Marketers Should Know

We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.

Fernando AnguloNov 23, 2020

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Original Research & Studies

SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]

The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]

Ecommerce Growth: Global Digital Shopping Performance Report

A/B Split Testing for SEO — Now Is the Time

SEO A/B Split Testing 101

Black Friday Statistics: Key Trends and Shifts Marketers Should Know