SplitSignal is a solution for SEO A/B testing. It enables users to change HTML on the websites and monitor the impact of these changes on the organic traffic.

The tool allows you to easily design and execute SEO split tests with in-depth and automated statistical models to accurately estimate the causal impact of changes, while also granting the ability to scale successful tests to your entire site with ease. 

Why should you use SplitSignal?

The solution is designed for efficiency and ease of use; you simply set conditions for a test, implement our Javascript snippet, and sit back waiting for the results of your experiment. 

You can test any on-page elements like titles, meta tags, structured data, ad-block placements, alt tags, and more. Our analysis uses your existing traffic trends to build a baseline model that helps determine the estimated impact of changes while eliminating external variables & noise. 

This method yields confidence in the test results, whether positive or negative, allowing you to accurately estimate the impact of potential site-wide alterations.