Semrush Rank is Semrush’s proprietary ranking of the domains on the Internet with the highest organic visibility based on how much estimated monthly traffic they are getting from organic search.

The ranking is based on monthly data from the Semrush database and can be pulled for any of our regional databases. Historical data in this report goes back to January 2012. The lower the rank number, the bigger the website's online presence. For example, sites like Google, Wikipedia, Amazon and YouTube all have Semrush rank less than 10.

How is it calculated?

These rankings are calculated by measuring the estimated traffic that goes to a domain from all of the organic positions we have for the domain in our database. Keep in mind that our database can hold all of the rankings that a domain has within Google’s first 10 results pages.

SE Keywords represents the number of organic keywords that the domain has rankings for within Google’s first 10 results pages.

SE Traffic is then the estimation of how much traffic the domain gets from its SE Keywords calculated by multiplying the average click-through rate for the positions the domain has and how much monthly search volume each keyword has. Therefore this number is a monthly estimate of organic search traffic.

Costs are the estimated price of acquiring that level of organic search traffic if a domain were to pay for Google Ads ads and get traffic from the same keywords. So, this is not a number that the domain is spending, but an estimation on how valuable their organic traffic is based on the price of advertising on the keywords that they get organic traffic from.

Paid keywords represent the number of keywords where Semrush saw the domain buying in Google Ads to run a PPC ad on the search results page.

Paid traffic is an estimation of the amount of monthly traffic the domain receives from the paid keywords Semrush found the domain advertising on.

What are the best uses of it?

Competetive Analysis Reference
You can use this report as a reference tool for any competitive analysis or Internet research. Compare Semrush ranks between multiple websites to identify how much bigger or smaller a competitor’s web presence is to yours. The closer the Semrush Rank is to 1, the bigger the website's online presence. 

Lead Generation & Prospecting

If you export to a CSV or Excel file, you can filter and sort your spreadsheet to find out which domains from this list have the most paid keywords, paid traffic, and estimated paid traffic budget. 

If you work in advertising and want to find leads that already spend a certain range of money on PPC ads, sorting and filtering this report is a great place to look.

Global Internet Research
Since Semrush Rank can be calculated in any of our regional databases, you could export the top websites in various global markets to compare how popular domains perform in different parts of the world.

For more insights you can cross reference Semrush Rank with our other ranking-related report on Semrush - Winners & Losers.

Winners & Losers - a report of the domains that have made the biggest improvements and declines in big-picture metrics. You can sort each month’s biggest winners and losers by:

• Organic search keywords
• Organic search traffic
• Costs (estimated value of organic traffic, based on Google Ads pricing for a domain’s organic keywords)
• Paid search keywords
• Paid search traffic
• Paid traffic price