This tool provides the data you need to analyze the audiences for any market, industry, or competitor so you can determine which ones hold the most potential value for your business. Equipped with audience insights related to demographics, socioeconomics, behavior, interests, and preferences, you can strengthen your strategy when approaching various audiences with the goal of turning potential customers into actual customers.

One2Target includes four reports that offer a variety of important data points. Below you’ll discover a list of reports and the insights they offer. Click the link to access a guide for each individual report. 

• Demographics – This report offers broad demographic information about the audience belonging to a specific domain or broad market. You’ll discover data related to age, sex, unique visitors, and location.  
• Socioeconomics – This report presents data related to audience socioeconomic characteristics. It offers a glimpse into audience household sizes, income brackets, employment status, and education levels. 
• Behavior – This report provides data related to audience behavior. It includes insights into audience interests, device preferences, and social media usage. 
• Audience Overlap – This report reveals audience overlaps among domains within your chosen market. It allows you to see what percentage of the total audience that visits a particular site and how much of that audience is shared among various market websites.

Getting started with the One2Target is simple. When first entering One2Target, you can import a list of domains from another .Trends tool. Or you can decide to define the market audience based on a new set of domains. The tool offers two options:

• The Check Competitors option allows you to enter up to five domains and explore data related to their audiences collectively. With this option, you can also view audience data for a single domain. To do this, simply enter a single domain into the tool.  
• The Create List option allows you to create, name, and save lists of up to 100 domains. With this option, the data reflects the audiences of all entered domains collectively. By entering a large number of a market’s major players, you can get a broad understanding of a market’s audience. 

Next, you’ll need to select a location for your market audience. You can choose worldwide to view global audience data, or you can select a specific country to view audience data for that location. 

Finally, click Analyze to enter the tool and view audience data as defined by your domain and location selections.

Our audience data is generated using a combination of third-party data and our own proprietary AI and machine learning algorithms. 

The third-party data comes from a variety of companies engaged in social demographics research. These data providers develop panels (audience groups), gather raw data, and aggregate it. We then process this aggregated data to train our machine learning models, allowing us to predict metrics for various sites across the web. 

Because the data we use is anonymized, data provided inside the One2Target tool is reflective of domains, not individual users. Furthermore, we don’t obtain data from any website’s internal analytics, so the numbers you see here may differ from what you see in your Google Analytics. If you want to analyze your own audience data without comparing it to other domains, we recommend you refer to your own Google Analytics.