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What is Semrush Copilot?

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Semrush Copilot

Semrush Copilot

Semrush Copilot is an AI-powered dashboard assistant that provides recommendations and alerts about your website’s SEO. In order to see Copilot in your dashboard, you need to first create a project.

Once you have a project set up, Copilot will analyze six different tools and reports within Semrush to provide you with personalized recommendations to improve your SEO.

Recommendations can be related to: 

  • Technical issues
  • New keyword opportunities
  • Competitor rankings
  • Dropped keywords
  • Unnatural backlinks
  • Decreased Authority Score
  • Backlinks lost
  • Link building ideas
  • Broken pages
  • Traffic drop
  • Keyword gap
  • Backlink gap
  • Visibility drops
  • And more!

Here’s an example of what the recommendations look like from the dashboard:

Example of the Semrush Copilot dashboard.

At the top of the Copilot area, you can choose to view recommendations from one select project, or all of your projects at once. You can also quickly copy the text of your recommendations to make it easy to share with your team or client. 

Also, you’ll notice a thumbs up/thumbs down icon on the right hand side of each block. These give your feedback to the product team so we can further improve the quality of Copilot’s recommendations. 

The thumbs-up and thumbs-down icons are highlighted.

With every recommendation, you can click directly on the action and Copilot will send you straight to the tool where you can further investigate the issue and take action.

For example, if Semrush Copilot alerts you of new technical issues found on your site, you can click through to go right into the Site Audit report, where you can see the details. 

The Copilot dashboard with technical issues and recommendations linked to Site Audit.

How does Semrush Copilot work?

Semrush Copilot's recommendations, ideas for them, and templates are all generated with AI.

We’ve trained Copilot's AI algorithms on large volumes of data from Semrush databases and fine-tuned them with the help of leading SEO experts.

Also, we created an AI-based recommendation system that ensures recommendations are tailored individually for each user’s project.

The recommendations you’ll see come from this machine learning analysis of data about your website found in the following Semrush tools/reports:

  • Site Audit
  • Position Tracking
  • Backlink Analytics
  • Organic Research
  • Keyword Gap
  • Backlink Gap

FAQ

How often is the data in Copilot updated/refreshed?

The data in Copilot is updated/refreshed daily.

What languages Copilot is compatible with?

Aside from English, Copilot recommendations can also be provided in the following languages:

  • Dutch (Nederlands)
  • French,
  • German,
  • Italian,
  • Japanese
  • Korean
  • Polish
  • Portuguese
  • Portuguese (Brazilian)
  • Simplified Chinese
  • Spanish,
  • Swedish
  • Turkish
  • Vietnamese
Can the AI algorithm get trained to learn from user interactions over time?

Yes, the AI algorithm can be trained to learn from user interactions over time. As you click the like/dislike button, this feedback will be used to train the algorithms.

Can I export my insights from Copilot?

You can export your insights from Copilot with the copy button to copy the recommendations in one click.

How does the AI use my data?

The algorithms use SEO data in the Semrush database to learn about your website and project. This algorithm never uses any personal information (email, phone, etc.). 

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