GBP Optimization, a part of the Semrush Local suite of tools, helps businesses improve their Google Business Profiles (GBPs) to boost local search rankings. Semrush Local seamlessly integrates with GBP, allowing you to manage your business profile(s) and company information from a centralized dashboard. That way, you save time, streamline your local SEO efforts, and improve their online visibility. 

The tool provides access to the following solutions:

Centralized GBP Management

Manage your GBPs by connecting them to Semrush Local. All your business details, such as name, address, hours, and contact information, can be managed from a central location.

Automated Listing Distribution

Automatically share your business details from GBP to other authoritative directories. This eliminates the need for manual updates and ensures your business information is accurate and up-to-date across multiple listings.

Comprehensive Data Insights

Gain access to unique insights into your business’s local search presence. With GBP Optimization, you can review up to 24 months of historical GBP data – four times more than what GBP's own performance report provides.

GBP Post for Increased Engagement 

Boost engagement and conversions on your Google Business Profile with the GBP Post management feature. Create posts with the help of AI and schedule them in advance to keep your profile active and informative, driving more customer interactions.

Direct GBP Review Replies with AI Support (part of the Review Management solution)

Respond to GBP reviews directly from Semrush using the AI-powered Review Management solution. This helps you maintain a positive brand presence and respond to customer feedback efficiently.

To unlock these powerful features, ensure your GBP is connected to Semrush Local with Semrush Local’s Google Connector. This lets you utilize the GBP Optimization tool and take full advantage of all its capabilities.

What Is Semrush Local’s Google Connector?

Semrush Local’s Google Connector helps you connect your locations to GBPs, one of the most important directories for Local SEO. It works directly with Google APIs for a smooth connection between the tools and new functionality. 

Semrush Local’s Google Connector:

• Seamlessly connects your GBP to Semrush Local and manages all your business information from a central location
• Distributes your business details from GBP to other authoritative directories without manual copy/pasting
• Receives custom recommendations for your business to enhance your local search visibility and attract more customers
• Provides access to GBP’s Insights report, which gives a ton of helpful metrics
• Lets you customize business metrics to any period and split them into days, weeks, or months
• Lets you reply to your GBP reviews directly from Semrush Local using AI and automations

How to Reconnect Locations to Google with the New Google Connector

Some Semrush Local clients may be using the old GBP connector.  

To ensure your GBP connection to Semrush runs smoothly and you have access to all of our new features and functionality, make sure to reconnect your GBP following steps below.

Step 1: Reconnection Notification

If you have at least one location to reconnect, a notice will pop up in Semrush Local displaying a red notification with a button that says “Reconnect now.”

Step 2: Granting Access

After clicking the red button, there will be a redirect from Semrush to the integration page on Google. 

Choose a relevant Google account and grant access to “See, edit, create, and delete your Google business listings.” 

Click “Allow” to move to the next step.

Step 3: Double-Check Your Listings To Avoid Mismatching

Remember to be accurate while matching locations with Google Business Profiles. 

Double-check information like your business name, city, and address. This is especially important if you have many locations to reconnect and the locations’ business names are very similar.

Step 4: Connect to a Google Business Profile

Now that you have allowed access to reconnect, you will see the list of locations that need to be reconnected. 
If your locations are grouped in GBP, first select the group.



Then, use a drop-down that allows you to choose the matching business profile.



Note: Make sure this is the right location. Any confusion on Google’s end may result in a business profile suspension put in place by Google.

Step 5: Make the Final Connection

After selecting the correct location, make sure all locations display a success status. There will be a green check mark that tells you your connection has been successful. 

If you do not see a green check mark, you may see an error message with details on how to fix the issues.

Select the green “Got it” button, and you’ve successfully reconnected your listing.

 Frequently Asked Questions