Backlink Analytics

Backlink Analytics on Semrush gives you the ability to study your own and your competitors’ backlink profiles and make comparisons between multiple domains side by side.

Advanced filters, sorting, and exporting
Competitors report for finding the domains that share the most similar backlinks as you
Quick comparison feature
Referring domains, IPs, and anchor text analysis
Easy to see a competitor’s top-performing pages in terms of acquiring backlinks

We constantly crawl the web to find new backlinks and add them to our database within an hour of being published.

According to our study, on average, it takes around 40 minutes for the Backlink Analytics tool to report a recently appeared link. We update the backlinks data in the interface every 15 minutes. This way, you can monitor your competitor’s new and lost links in a matter of minutes from being created or removed.

In addition, Backlink Analytics data is used by Semrush Copilot to offer you AI-driven insights for effectively managing your backlinks. Semrush Copilot is an AI-powered SEO assistant that allows you to get personalized recommendations to enhance your SEO performance (learn more here).

Simply create a project for your domain (learn more here), and Semrush Copilot will notify you of any decreases in your authority score, broken pages, as well as unnatural and lost backlinks on your website. Additionally, you'll also receive fresh ideas for link building.

Why should you use Backlink Analytics?

According to our ranking factors study, backlinks are still a top factor in Google’s organic ranking algorithm.

Unfortunately, building links isn’t exactly a walk in the park. Sure, there are some easy ways to build links, but in order to compete with your market, it takes deep research, a PR mindset, and persistent follow-ups to build links consistently.

In 2021, we fully rebuilt our backlink discovery system and made it the fastest and freshest compared to other tools. New backlinks are added to our database within an hour, and new and lost links can be monitored in the tool’s interface every 15 minutes.

Use this data to look at your referring domain’s connections. Their most significant connections could be your future ones with a little outreach.

Visualize this with the Backlink Analytics Network Graph report:

An example of the Network Graph for semrush.com in Backlink Analytics.

Also, as you manage a backlink portfolio, you can also use our Link Building and Backlink Audit tools from the Projects section.

The Link Building Tool offers an interface to manage an email outreach campaign from start to finish. Enter your domain or target keywords, and Semrush will generate a list of link building opportunities and a dashboard to manage your emails as you reach out to them with your pitch.

The Backlink Audit tool analyzes your backlink portfolio and shows you suspicious or toxic links that could potentially lead to a Google Penalty. From the tool, you can add these links to a disavow list and send your disavow list to Google to remove your website’s association with the dangerous links.

Backlink Analytics Reports and Features

We also offer a Backlink Gap report that allows you to compare backlink profiles of multiple competitors side by side.

Export Options

It’s possible to export data from this tool in the following formats:

PNG for the Network Graph
CSV
PDF

Export data from Backlink Analytics to PDF or create your custom report with the My Reports tool. Combine data from Backlink Analytics, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.

The 'Export to PDF' button is highlighted with a red rectangle in the top right corner in Backlink Analytics.

The type of export, number of results exported, and the amount of daily exports you can make depends on your subscription plan. Please refer to this article for more information.

Limits

Requests per day:

Free - 10

Pro - 3000

Guru - 5000

Business - 10 000

Results per report:

Free - 10

Pro - 10 000

Guru - 30 000

Business - 50 000

Network Graph access:

Free - limited access (the base graph is available without any additional details)

Pro - full

Guru - full

Business - full

NOTE

Knowledge Base

Backlink Analytics

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NOTE

Knowledge Base

Backlink Analytics

Frequently asked questions

Manual

Workflows

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