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What is Domain Overview?

Knowledge Base

Knowledge Base
Semrush Toolkits
SEO
Domain Overview

Domain Overview

Domain Overview presents a range of overview metrics about a domain’s online visibility so you can quickly get a full picture of a website’s online presence. You’ll see the domain’s organic and paid search traffic and backlinks. From a Domain Overview, you can click on any of the data modules to jump into more specific reports on Semrush and continue your analysis further.

Here is the list of features this tool provides:

  • A quick overview of any domain’s overall search engine presence — estimated organic and paid traffic, number of backlinks
  • Instant analysis of a website’s top keywords — organic positions, recent position changes, keyword intent, advertising keywords, and more
  • Options for analyzing global and mobile databases
  • Collect previews of the deeper competitive research reports on Semrush
  • Ability to research a domain, subdomain, subfolder, or URL
  • Analyze a Growth Report of a domain's performance over time
Why should you use this report?

Domain Overview can provide tons of top-level insight into a competitor's domain in no time at all. With this info, you can quickly assess your competition’s strengths and weaknesses and then dive deeper into each area with the corresponding report on Semrush. Even more domain insights can be gathered with an option to check monthly or daily traffic and keyword trends.

Organic Traffic and Organic Keywords trend graphs for the 6-month time period. A filter for daily and monthly data is highlighted with red.
You can also use the report to query a URL or subfolder or subdomain that you’re interested in analyzing. Just type in the URL and select on which level you want to gather data.

After entering a website into a search bar, open the dropdown menu via the arrow icon on the right. The list of available options (root domain, exact URL, subdomain, subfolder) will be available for selection.

Data in Domain Overview is pulled from several Semrush tools:

  • Organic Search traffic data from Organic Research (website’s top organic search competitors, what keywords they get their traffic from, if they are ranking for any SERP Features, and more);
  • Paid Search traffic from  Advertising Research (closest paid search competitors, what the keywords the competitors are bidding on, and analyze live ad examples from their campaigns);
  • Backlinks data from Backlink Analytics (information about your and your competitors’ backlink profiles: types of backlinks, referring domains, anchors, etc).
Limits

Requests Per Day

  • Free — 10
  • Pro — 3000
  • Guru — 5000
  • Business — 10000

Historical Data

  • Free — no
  • Pro – no
  • Guru — yes
  • Business — yes

Compare domains, Growth report, and Compare by countries report

  • Free — no
  • Pro — no
  • Guru — yes
  • Business — yes 
Export Options

It’s possible to export data from this tool in the following formats: 

  • Excel
  • CSV
  • PDF
    • Export data from Domain Overview to PDF or create your custom report with the My Reports tool. Combine data from Domain Overview, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.The 'Export PDF' button is highlighted in the top right corner.

The type of export, number of results exported, and the amount of daily exports you can make depends on your subscription plan. Please refer to this article for more information.  

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